With the rapid growth of the game market around the world and the rapidly growing number of gamers, IKEA is curious about how decorating homes can improve the gaming experience and life in the area IKEA is partnering with Republic of Gamers (ROG) to develop a new range of affordable gaming furniture and accessories that
Since organized brands were introduced alongside industrialism over 100 years ago, they have changed their nature and role in society. Brands have become "relationship brands" – brands that have a greater impact on people than the functional, product-oriented delivery of tangible, predictable benefits and features. Brands are built on perceptions and experiences, and branding can
Heineken aims to build a diverse portfolio in Peru that consists of local beer brands and is complemented by leading international brands Heineken N.V. (Heineken) has announced that it will enter the Peruvian beer market by acquiring the local beer brand Tres Cruces and the incorporation of the local operations team in Lima. The company
Nestlé continues to focus on making its Shuangcheng systems even more sustainable and efficient, introducing new energy saving programs and replacing some devices with the latest technology With a growing focus on sustainable agriculture in China, Nestle has announced plans to invest an additional RMB 400 million / GBP 45 million (CHF 53 million) in
In addition to wearing PUMA boots on the field, Neymar Jr will also be an off-field brand ambassador wearing PUMA's premier lifestyle, exercise and athletic-inspired footwear and apparel products Global sports company PUMA has a long-term partnership with Brazilian soccer player Neymar Jr. and NR Sport, the company that owns the image rights of the
Toyota's launch of the immersive education center is designed to stimulate research into careers in advanced manufacturing Have you ever wondered how one Toyota Vehicle is designed? Or how the Toyota Camry is built, America's best-selling sedan for 18 years? Or what is it like to work in a modern manufacturing environment? Now you can
The new Klarna app combines popular shopping services such as wish lists, inspiration and price notifications under one banner Klarna, the global payment and shopping service, has announced the launch of its redesigned app that will improve the shopping experience for millions of users across the UK through greater flexibility, control and personalization when shopping
Brand Strategy Insider helps marketing-minded executives and professionals like you to build strong brands. BSI readers know we regularly answer questions from marketers everywhere. Today we hear from Kari, a brand marketer in Toronto, Canada, asking this about branding differentiation. “Have you ever come across a product that couldn't be branded in a meaningful way?
Pepsi offers Rams and Chargers fans the ultimate home experience, including an exclusive pregame concert with rapper Jay Rock To celebrate the highly anticipated opening of the new home of the Los Angeles Rams and Los Angeles Chargers at SoFi Stadium Pepsi, SoFi Stadium and Hollywood Park's official soft drink, has announced that they will
Bud Light's Showtime camera allows players to showcase their personalities and fans to see who they are under their helmets Just in time for the start of the 2020 NFL season Bud Light, along with the NFL and Twitteris proud to unveil Bud Light Showtime Cam – a unique interactive fixed camera that provides NFL
