Klarna introduces social purchasing to UK shoppers in a redesigned app
The new Klarna app combines popular shopping services such as wish lists, inspiration and price notifications under one banner
Klarna, the global payment and shopping service, has announced the launch of its redesigned app that will improve the shopping experience for millions of users across the UK through greater flexibility, control and personalization when shopping online.
The new Klarna app is designed to meet the changing expectations of consumers as they move from in-store shopping to shopping online. This step has taken place over several years but has accelerated in recent months.
The app covers the entire shopping journey, from inspiration and discovery to transaction – all in one place. The content is personalized based on consumers' interests, their favorite stores and previous shopping behavior, providing an unparalleled mobile shopping experience.
New features in the app include wish lists, price drop notifications, offers, and curated-only content.
Once discovered, purchases are made within the Klarna app on a retailer's website via an iframe with the option to pay for products either via Klarna (if a retailer has partnered with Klarna) or via traditional methods such as credit or debit card. This seamless end-to-end shopping experience gives consumers complete control, flexibility and personalization in one place for the first time.
Sebastian Siemiatkowski, CEO and co-founder of Klarna, commented, “Our mantra at Klarna has always been about creating the smoothest experience for our users. Shopping behavior has changed over the past few months, with millions taking full ownership of digital shopping for the first time when physical stores closed.
Despite the changing retail landscape, consumers are still looking for inspiration, convenience and value, and it is becoming clear that online purchases go way beyond a transaction. The new Klarna app increases the overall shopping experience from start to finish by bringing the best aspects of shopping into one place and offering Klarna users a unique and personal experience. "
