In a job like marketing, your job is to keep things fun, engaging, and interesting. It's about creating the new and great product, the eye-catching and irresistible sales pitch that makes people buy, and then converting more sales than you can count. Then why does it feel like sales pitches can be so … mundane?
If you're an agency owner, you probably know that leads can be difficult to find. People are stopped responding to your cold emails, your ads are not generating traffic, and your funnel looks emptier than ever. It's a constant problem that plagues the agency business even when it shouldn't be. As long as the world
As many of you know, promoting on Facebook during the holidays can be difficult. There are so many promotions and so many advertisers competing for attention. Black Friday weekend can be one of your most profitable times of the year as an ecommerce business if you know how to approach it in your Facebook advertising.
We talk a lot here about the editorial process for content marketing, especially how to document your posts on an editorial calendar. But we wanted to summarize how it looks in practice. Finally, we'd like to teach you best practice tactics with an emphasis on the tried and true part. And since we recently ironed
Every time you turn around, a blog post on marketing stats tells you that it can cost up to seven times more to attract new customers than to sell to your current buyers. And of course there are many different ways you can reduce the cost of new customer acquisition. But wouldn't it make even
Artificial intelligence has almost touched industry in one way or another today. Digital marketing is not a stranger either, as many AI-driven, AI-centric, or AI-first tools have popped up from vendors large and small. In fact, AI seems to support most of the digital marketing tools that we consider must-haves today, even if we don't
Hispanic and Latin American Heritage Month is from September 15th to October 15th! September 15th is actually the independence anniversary for Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. The Independence Days for Mexico and Chile follow closely on September 16 and 18. Historically, this month has been referred to as the Month of Hispanic
A great marketing tactic that still works very well in many B2B industries today is cold email. What is cold email? Cold Email sends relevant offers to target people via email, usually without you having established a relationship with the recipient. Be careful, as missteps can classify you as SPAM and move your communications straight
Be honest, has your company ever tried to advertise on Reddit? The answer is likely "no". This is strange given that Reddit has 330 to 430 million users per month. So you'd think more business owners and marketers would be using Reddit as a legitimate advertising platform. The fact is that it is not. But
Introducing a new product or service is exciting, but very stressful. Much is at stake. If you don't turn enough heads, you get a huge bill of paid ads that aren't showing leads. Or worse, if you attract attention but don't position your product properly, you run the risk of ruining that valuable first impression.