PepsiCo accelerates efforts to create a more resilient and sustainable food system and reduces absolute greenhouse gas emissions by more than 40% across the value chain by 2030 PepsiCo, Inc. announced plans to more than double its science-based climate target and aim to reduce absolute greenhouse gas emissions in its value chain by more than
Marketers may fear that a social cause may discourage consumers, or at least divert resources that could directly attract buyers. But brands on a mission are usually rewarded, not punished, by their customers. Research of the 50 fastest growing brands in the world from 2001 to 2011 found a causal relationship between a brand's alignment
Oscar Isaac, a climate justice advocate, delves deeper into Polestar innovations that aim to improve society today and tomorrow To accelerate sustainable mobility, Pole StarThe electric car brand has released a multi-part video series starring Golden Globe winner Oscar Isaac. Isaac, a climate justice advocate, delves deeper into Polestar innovations aimed at improving society today
The segmentation graveyard is full of sad creatures. Most large organizations – and many small ones – have buried such a graveyard in previous research and strategic plans. Among its disused residents are programs that: Lack of explanatory power for observed behavior Are incomprehensible because of the more than a dozen variables that were used
It has long been a marketing job to change people's minds. Perhaps the most difficult task of all as people have their faith firmly under control. One way to move people is by Dr. Dan Hill puts it in his book: “Every brand has to practice reflecting on beliefs. This is because everything consumers in
Nike's partnership expands the Black Community's commitment to support organizations that focus on social justice, education, and economic opportunity for Black Americans Extending the Nike, Inc. Black Community Commitment to supporting organizations focused on social justice, education, and economic opportunity for Black Americans. The Just Do It brand announces a new partnership focused on economic
To-do items are a hot concept. Companies like Twitter, Nestlé, Clorox, and Cisco have used this theory to double the customer focus. Given that I co-authored one of the leading books on the subject, this development is good news. However, I am dismayed at how difficult it is for people to use the framework for
P & G's new commitment aims to promote healthy oral care habits to transform people's health while reducing the impact on the planet Procter & Gamble (P&G) Oral Care seeks to promote healthy oral care habits to transform people's health while reducing the impact on the planet through its new sustainability commitments. The platform “Healthy
LG Display and Eyesafe usher in a new era of television screens designed for human health and safety LG display, a leading innovator in display technology and one of the world's largest display manufacturers, and Eye safe, the world's leading provider of low-level blue light solutions for consumer electronics, has announced the world's first Eyesafe-certified
Wars always have losses, but may not always have a winner. This also applies to business wars, especially when companies sell below cost through successive price cuts. In the US, this happens regularly in industries that face fixed costs and are exposed to declining demand, such as: B. Airlines. United announced on Aug. 30 that
