Years ago I worked for Hills Bros Coffee. We were number 3 for the brand that had a hard time competing with the market leaders (Folgers and Maxwell House) and struggling in many markets to keep our product sold. But we had a market, Chicago, where we were market leaders at four times the share
Ralph Lauren unveiled Team USA’s inaugural ceremony parade uniform and introduced RL COOLING, a cutting-edge wearable technology debut Ralph Lauren unveiled Team USA’s Opening Ceremony Parade Uniform and introduced RL COOLING, a cutting-edge wearable technology. The technology is a self-regulating temperature cooling device worn by the flag bearers of Team USA during the Olympic and
Gerber has also committed to carbon neutrality across its entire baby food portfolio by 2035 Tanner, the leader in early childhood nutrition, has announced its Climate Forward Nutrition ambition to pioneer agricultural research and invest in regenerative farming techniques to ensure the ingredients for our nutritious baby foods are made this way that biodiversity and
A 2019 study conducted by marketing and advertising effectiveness researchers Les Binet and Peter Field for LinkedIn’s B2B institute, titled 5 Principles of Growth in B2B Marketing, found that some of the most important rules for being effective in B2C Marketing also apply to B2B. It concluded that five practices in particular – routine for
LG Electronics Inc. has announced its commitment to fully convert to renewable energy by 2050 as a key component of its sustainability strategy LG Electronics Inc. has made its commitment to completely convert to renewable energies by 2050 as an essential part of its sustainability strategy. The announcement in LG Electronics’ recently published sustainability report
We believe that the ultimate goal of brand equity building is to move the consumer from brand awareness to brand persistence. Brand persistence is reserved for those brands that have been carefully designed to possess these characteristics: relevant differentiated benefits for their target customers, ability to build strong emotional connections, high brand awareness, high value
Always work with Malala Yousafzai, the girls education attorney, Olympic and professional athletes, and other groundbreaking role models to support #KeepHerPlaying always works with renowned girls’ education activist Malala Yousafzai, professional athletes like Olympic gold medalist basketball player Elena Delle Donne, and other groundbreaking role models to help girls stay in the sport because research
So the Tokyo Olympics are very soon and there are numerous questions about the safety of the athletes, the lack of fans and whether it should take place at all. But back in 2015, the Tokyo Olympics were in hot water for completely different reasons – the logo. A lot has happened since 2015 (small
Coca-Cola unveils the most iconic packaging backed by some of the brand’s most creative, consumer-centric marketing efforts to date Coca-Cola without sugar launches an even more delicious and refreshing recipe – and bold new packaging – to deliver an even more iconic Cola flavor. The new recipe, which tweaks the brand’s existing flavors and ingredients,
Young Hero offers LGBTQ + artists and brands a platform to join forces and collaborate on creative projects and branded content Creative youth culture agency and production company Young hero launched PRIDE 365, a new initiative aimed at increasing brand support for LGBTQ + artists year round. PRIDE 365 provides a platform for LGBTQ +
