The underlying driver of trends and consumer behavior was the persistent tension between individuality and inclusion. Before coronavirus, we wanted to maximize our individuality while maximizing belonging to a demographic group, a group with common interests, a group with common values, a local community, a club, etc. We refer to this motivational optimization of individuality
Alicia Keys' Keys Soulcare lifestyle brand aims to share the soul of self care and skin care through content, conversation and community Shortly after the release of her new, critically acclaimed album, ALICIA, 15-time Grammy-winning artist, producer, actress, and New York Times best-selling author Alicia Keys introduced Keys Soulcare: a groundbreaking new lifestyle brand with
Mars Food's announcement signals the brand's drive to create a more inclusive future while maintaining its commitment to producing the world's best rice Mars food announced that it will change that UNCLE BENS Brand too Ben's originalThis signals the brand's ambition to create a more inclusive future while maintaining its commitment to producing the world's
The Minions x Reebok collection takes direct inspiration from the upcoming film that will tell the untold story of a 12-year-old's dream to become the world's greatest supervillain In a relationship with Enlightenment and global cultural phenomenon, minions and universal brand development, Reebok officially unveils its Minions: The Rise of Gru collection, which celebrates the
Kraft Heinz takes a cross-functional approach that focuses on continuous improvement across the company, from responsible sourcing of ingredients to advanced nutritional guidelines In support of its commitment to sustainable practices, The Kraft Heinz The company has published its second ESG (Environmental Social Governance) report. It shows that through integrated initiatives, Kraft Heinz is taking
Through the RELeaf project, a reforestation initiative in Malaysia that contributes to Nestlé's global commitment to zero net greenhouse gas emissions by 2050 Nestle has announced its commitment to plant three million trees over the next three years as part of Project RELeaf, a reforestation initiative in Malaysia that contributes to the company's global promise
MullenLowe Singapore's innovative ecosystem enables the National Gallery Singapore to connect with the art audience wherever it is. This is in line with their vision of making art inclusive and available to everyone in Singapore, Southeast Asia and beyond MullenLowe Singapore worked with Singapore National Gallery Developing a comprehensive digital ecosystem, optimizing the gallery's digital
H & M's limited edition pieces are designed to underscore the importance of “using your voice to make change” and encouraging customers to vote this fall HM The US is excited to launch a limited edition artist collection in celebration of National Voter Registration Day and in support of voting rights. The special collection, called
The Coca-Cola Foundation has pledged $ 100,000 to the Salvation Army to support relief efforts for displaced families in California, Oregon and Washington The Coca-Cola Company, its local filling partner and The Coca-Cola Foundation come together to help families and communities affected by devastating forest fires along the west coast. The Coca-Cola Foundation has pledged
PepsiCo will deploy a diversified portfolio of solutions, including Power Purchase Agreements (PPAs) that support the development of new projects such as solar and wind parks around the world PepsiCo Inc. has announced a new goal of purchasing 100% renewable electricity by 2030 in all company-owned and controlled operations worldwide as well as in all
