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Pepsi offers Rams and Chargers fans the ultimate home experience, including an exclusive pregame concert with rapper Jay Rock

To celebrate the highly anticipated opening of the new home of the Los Angeles Rams and Los Angeles Chargers at SoFi Stadium Pepsi, SoFi Stadium and Hollywood Park's official soft drink, has announced that they will give local football fans back home a taste of the action in the stadium.

Pepsi kicks off during the Los Angeles Rams season opener on September 13 and extends through the Los Angeles Chargers season opener on September 20. Football fans across Southern California are offering a range of entertainment, food, merchandise, and fan-based activations enabling them to show their love for the game and share it with their friends and family through social channels.

"As one of the most anticipated venues in the country, the SoFi Stadium is an incomparable entertainment destination right in our own garden," said Johannes Evenblij, President of PepsiCo Beverage North America West Division. "We pride ourselves on deepening our LA roots and celebrating the LA stadium and teams with the most epic gaming experiences only Pepsi can produce."

As part of the start of the Rams season opener on September 13, Pepsi will prepare the stage for the game day and produce a virtual pregame show with the award-winning rapper Jay Rock. The pregame show will be live on Pepsi's YouTube channel for 24 hours.

So that Rams fans can improve their game face at home, Pepsi offers access to an augmented reality filter that can be used to virtually paint team colors on a picture of their face. The picture can then be shared on social channels.

"At the beginning of a historic year for the Rams and SoFi Stadium, we are excited to work with Pepsi to connect with our fans wherever they celebrate the start of the season," said Kevin Demoff, Rams chief operating officer.

“Pepsi will help us open SoFi Stadium with its first“ pregame show, ”in which LA native Jay Rock takes fans on a journey through this unparalleled stadium that Stan Kroenke built in Inglewood. We look forward to working with Pepsi to virtually showcase the Rams House until we can all be together in person. "

To celebrate the Chargers season opener on September 20, Pepsi will host a virtual tailgate with food, merchandise and fan filters on game day. Upon activation, Pepsi will give 1,000 fans access to exclusive US $ 20 / £ 15.36 Pizza Hut digital gift card where you can redeem a free pizza and two liters of Pepsi to enjoy while you play.

Pepsi is also working creatively with the famous Chargers line of defense, Los Angeles-based artist Francisco Reyes Jr., aka Never Made, to create a limited edition, custom t-shirt. Fans can get a giveaway on Instagram and Twitter to win one of 100 custom shirts.

Like the Rams, Pepsi will also enable Chargers fans to showcase their fandom by granting access to an augmented reality filter that they use to virtually paint their face with team colors and post the final image on their favorite social channels can.

"A constant in our partnership with PepsiCo over the past two decades has been a shared belief that the fan always comes first, and this activation is another great example of that," said A.G. Spanos, President of Business Operations at Los Angeles Chargers.

“While this pandemic has disrupted so many things in our daily lives, we're excited to bring charger fans a sense of normalcy with PepsiCo's SoFi virtual stadium. Thanks to PepsiCo, fans can enjoy the gaming experience from home and experience that special sense of community that only exists on NFL Sundays in the fall. "

These activations will further align PepsiCo with the NFL and their two home teams in Los Angeles. As part of its partnership with SoFi Stadium, PepsiCo owns sponsorship, soft drinks and certain snacking rights to the Rams, a recent partner of the brand, and the Chargers, a longstanding PepsiCo partner for 15 years.

As a founding partner of Hollywood Park, PepsiCo also has category-exclusive marketing, sponsorship and advertising rights for all development as well as certain rights for soft drinks and snacks for the SoFi Stadium, the venue and American Airlines Plaza.

"PepsiCo is known for delivering the ultimate fan experience," said Jason Gannon, general manager of SoFi Stadium and Hollywood Park. “At the beginning of our first NFL season, we will introduce fans to the SoFi stadium and the extraordinary experiences that they can experience from the comfort of their own home. We're excited to kick off Pepsi's first pregame show at SoFi Stadium with Grammy Award winner Jay Rock and look forward to the day we can personally greet the fans. "

The Pepsi brand's Rams and Chargers opening celebrations are part of the Pepsi 2020 “Made for Football Watching” soccer campaign, which highlights the NFL's passionate soccer watchers and focuses on bringing the stadium experience to fans this season.

The campaign is brought to life in a number of ways, including brand new TV ads, an online hub to host content, a range of social filters designed to immortalize the football watcher, and much more.