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With the rapid growth of the game market around the world and the rapidly growing number of gamers, IKEA is curious about how decorating homes can improve the gaming experience and life in the area

IKEA is partnering with Republic of Gamers (ROG) to develop a new range of affordable gaming furniture and accessories that take the home gaming experience to the next level. The range of around 30 products will be launched in China for the first time in February 2021 and will be available in other IKEA stores from October 2021.

Gamers make up around a quarter of the world's population (2.5 billion), but the home decor needs of gaming enthusiasts have been overlooked. With the rapid growth of the game market around the world and the rapidly growing number of gamers, the brand is curious about how furnishing homes can improve the gaming experience and life in the area. Last year, IKEA started exploring the world of gaming in partnership with UNYQ and the Area Academy, and now the company is taking the next steps.

Together with a new cooperation partner, Republic of Gamers, IKEA will launch the first line of products specifically designed for gamers to take the comfort of the gaming experience to a new level.

Republic of Gamers (ROG) is one of the leading brands in the gaming industry, developing high-quality, innovative hardware and equipment for gamers. By working with ROG, IKEA aims to combine their home furnishings knowledge with ROG's expertise to create an exceptional gaming experience.

Together, they have made it their goal to help the many gamers (and their families) make gaming feel at home by creating the new line of affordable and ergonomic gaming furniture and accessories that enhance performance and move at the same time should fit wonderfully into the home.

The new game series is being developed in the IKEA Product Development Center in China, Shanghai. As a starting point for the product development process, the designers and engineers at IKEA and ROG had several workshops with professional gamers and game lovers in Shanghai to examine gamers' setup needs and identify the list of features needed to ensure a high quality gaming experience At home.

“There are many existing conventions about gambling that are often stereotypical or negative. For example, all games are based on violence, the game is anti-social and it is mostly a male activity. In fact, numbers show that gaming is a really demographically different activity and can improve a person's mental health and general well-being, ”said Ewa Rychert, Global Business Leader, Workspace.

“It's a source of relaxation, independence, and fun. Through play, people develop problem solving, teamwork, and communication skills. Playing games also provides a new way to connect with others who have been lately have become more important to feel connected remotely. We hope the new series of games will help bring the benefits of gaming to life at home. "

“ROG is excited to partner with IKEA to create the ultimate gaming lifestyle for gamers. Gamers have always dreamed of a perfect game room that is both comfortable and allows complete immersion in games. With years of experience delivering innovative gaming solutions to gamers, ROG has a strong understanding of the gaming community, ”commented Kris Huang, general manager of the ASUS Gaming Gear and Accessory Business Unit.

"Together with IKEA as an expert in home textiles, we imagine that this collaboration will create synergies that will enable players to build the space they have always imagined from the comfort of their own home."