PUMA publicizes long-term partnership with footballer, Neymar Jr
In addition to wearing PUMA boots on the field, Neymar Jr will also be an off-field brand ambassador wearing PUMA's premier lifestyle, exercise and athletic-inspired footwear and apparel products
Global sports company PUMA has a long-term partnership with Brazilian soccer player Neymar Jr. and NR Sport, the company that owns the image rights of the athlete, one of the most successful athletes of his generation, who will wear the iconic PUMA KING soccer shoe from PUMA.
In addition to wearing PUMA boots on the field, Neymar Jr will also be an off-field brand ambassador wearing PUMA's premier lifestyle, exercise and athletic-inspired footwear and apparel products.
"Neymar Jr, who is a member of our PUMA family, is fantastic," said Bjørn Gulden, CEO of PUMA. “He is one of the best players in the world and extremely influential in global football and youth culture. We're very excited and look forward to working with him on and off the pitch. "
In a message to his fans on his social media channels titled "The KING is Back," Neymar Jr. spoke about the impact football greats like Pelé and Maradona had on his life and his decision to include them in theirs To follow in PUMA's footsteps.
"I grew up watching videos of great football legends like Pelé, Cruyff, Matthäus, Eusébio and Maradona," said Neymar Jr. "They were the KINGs of the field, the KINGs of my sport. I want to bring back the legacy these athletes created on the pitch. They all played in PUMA and each of them created their magic in The KING. "
He continued: “Every time I lace my boots, my KING boots, I will do everything I can to make all my dreams come true, to honor my name and all the great ones who wore the KING before me. This will be my PUMA story. The king is back. "
Neymar Jr. has won several trophies in Brazil, Spain and France as well as in the Champions League and the Copa Libertadores. In 2016 he won the Olympic gold medal with the Brazilian national team. He scored 61 goals in 101 games for Brazil, making him the third highest scorer in his national team.
He currently plays for Paris Saint-Germain (PSG) and has won three French championship titles, two Coupe de France and two Coupe de la Ligue. He played an important role in leading the club to the first Champions League final in 2020.
