Bud lights companions NFL and Twitter for its first digital fan expertise
Bud Light's Showtime camera allows players to showcase their personalities and fans to see who they are under their helmets
Just in time for the start of the 2020 NFL season Bud Light, along with the NFL and Twitteris proud to unveil Bud Light Showtime Cam – a unique interactive fixed camera that provides NFL fans with an unforgettable experience with their beloved teams and players.
The Bud Light Showtime Cam offers dedicated fans around the country the opportunity to play in the stadium and provides players with a special place to celebrate important moments during the games with their fans. This allows players to showcase their personality through the Showtime Cam and fans can see who they are under their helmets.
"As the NFL's Official Beer Sponsor, we're excited to welcome football fans back to the sport they love and give them access to one of the sport's most remarkable moments – the Touchdown Celebration," said Andy Goeler, vice president of Marketing, Bud Light. "Not only does the Bud Light Showtime Cam bring fans closer to the players they know and love, but it also provides a unique fan experience for the home crowd – a party with their team while they enjoy their favorite Bud Light product."
Bud Light Showtime Cam will debut during the first game of the 2020 NFL season when the Kansas City Chiefs host the Houston Texans on Thursday, September 10, and will be featured at future match-ups throughout the 2020 season.
“We are very excited to bring this unique experience to life this season when our fans demand the connection more than ever. The Showtime Cam gives our fans an interactive game experience in the stadium right from home or from their mobile devices, ”said Ian Trombetta, SVP, Social & Influencer Marketing, NFL.
"This way we can connect our loyal fans with our players on Twitter during the game and celebrate the great moments from anywhere."
Throughout the season, players are encouraged to celebrate with fans on the Bud Light Showtime Cam, while fans and their tweets have the opportunity to add #ShowtimeCam #BudLightSweepstakes to their tweets via Twitter.
"Twitter will be the roar of NFL fans this football season. The Bud Light Showtime Cam brings fans into the stadium and on the sidelines," said TJ Adeshola, head of the US sports partnership Twitter. "We're looking forward to seeing all kinds of 'Showtime' on Twitter this season and with our partners in the NFL and Bud Light and celebrating the best football moments of the season together."
