Global strategic operations consultancy Kearney has appointed a new executive in France: Delphine Bourrilly. Delphine Bourrilly has been with Kearney for over a decade and is now running the French office – one of the company’s larger locations in Europe. “I am proud to hand over the baton to Delphine,” said Nicolas Lioliakis, who will
Products and services are clearly linked to our feelings and behaviors. But how close are these connections and how important are they to marketers? Surprisingly, much of marketing theory and practice does not fully recognize these connections. Sure, modern advertising tactics routinely paint a worthwhile picture of what you might look like if you had
A decade after leaving Bain & Company, Jane Cohen has returned to the strategy consultancy as a partner. Jane Cohen became a partner on June 1 and brings over two decades of consulting and leadership experience. She began her career at Bain & Company in 1998 and spent twelve years in the consulting firm building
Every woman in business knows how difficult it can be to run a successful marketing campaign these days. The Growth of digital technologies The number of tools we need to use to reach customers has increased. Putting all of these tools together requires additional ones collaboration and communication apps and only adds to the workload.
Martech Outlook | Thursday, May 20, 2021 Videos have been dominating the digital marketing landscape for some time. They are expected to continue to grow, so marketing via video should be part of your digital marketing strategy. FREMONT, CA: It’s not too complex to see why videos are so popular these days – for one,
MANNHEIM, Germany – (BUSINESS WIRE) – Accenture (NYSE: ACN) has acquired Homburg & Partner, a strategic management consultancy specializing in business strategy, sales and pricing. The 73-strong Homburg & Partner team has joined the Accenture customer, sales and service team. The terms of the transaction were not disclosed. Homburg & Partner, headquartered in Mannheim, has
Soti Vayena, Senior Digital Marketing Manager at Waymore, a division of AMD Telecom, examines the role chatbots can play in an effective mobile strategy. Nowadays consumers come first, with the number of cellphone users far higher than that of laptop and PC users. This advancement has radically changed the way consumers communicate, replacing traditional interactions
In order for telecommunications service providers to thrive in this rapidly growing industry, it is important to develop a marketing strategy that businesses can use to build Long-term relationships with their customers. The telecommunications industry, like many other industries, is constantly changing. These changes include technological advances, market innovations, consumer behavior adjustments, and more. telecommunications
In Phil Knight’s book “Shoe Dog”, Nike founder focuses on the deals. Factory deal, sponsorship deal, celebrity deal. It’s about connecting superstars with super chic. He never talks about the cultural relevance of Nike ads or the “just do it” line taken from a Clint Eastwood movie. What Knight doesn’t seem to understand (or brilliantly
Study shows that CMOs have the highest revenue ratio of all in the C-Suite1CHICAGO, IL / ACCESSWIRE / May 4, 2021 / Matthews Marketing Consultancy, LLC (MMC), an independent marketing strategy group, today announced the launch of its one-of-a-kind marketing consultancy offering personalized marketing strategies and bespoke marketing solutions to drive growth and meet clients’
