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Every woman in business knows how difficult it can be to run a successful marketing campaign these days. The Growth of digital technologies The number of tools we need to use to reach customers has increased. Putting all of these tools together requires additional ones collaboration and communication apps and only adds to the workload.

But not everything has to be like this.

For example, instead of launching new apps, Google has always tried to bring all productivity, communication, collaboration, and cloud apps under one roof, which is now called Google Workspace.

Is there any way I could leverage that convenient consistency and a number of useful apps from Google to run your campaigns? In fact, we can think of more than a few of them.

Familiarity with professional correspondence

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Anyone with experience in marketing will tell you that familiarity creates trust, and trust drives sales. But how to add the much needed one Familiarity with business email they are very chunky and cold by default. First, take the opportunity to attach your profile picture so that customers can easily recognize you the next time they receive your email. Also, open your emails in a friendly way. Like – Jane from (your company). Use unique fonts and other design elements found on Google Workspace to give your messages that sense of personality.

Find a way to easily share contacts

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Google Workspace is still a work in progress and has a long way to go before it eventually becomes the killer app that Google markets it for. One of the features that is missing in all previous Google suits (and also in the latest iteration) is the ability to share contacts. Of course, you can do this manually, but the process is too cumbersome to use in a sensible marketing campaign. Fortunately, you can find it An easy way to share Google contacts By installing a third-party plug-in that fits seamlessly into your workspace and eventually allows you to share it in bulk with just a few clicks.

Use Google Calendar to manage campaigns

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Google Calendar has always been a pretty useful time management and planning tool. However, these days the app has grown into a full-fledged project management tool that allows you to create calendars specific to your marketing campaigns, sync them with your employees, add people to your calendar, and assign different tasks. While these features may seem basic, they are a free and very efficient way to always know what is going on at every stage of your campaign and to give your reps some directions.

Expand your online presence

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Google Sites just has to be one of the best additions to the Google Productivity app family. And although the service has been available to us since 2008, very few companies are taking full advantage of its benefits. That’s a shame as it’s a sleek, streamlined, and fast way to create expandable websites. Various freebies, presentations, fill-in forms, Write engaging blog postsand other marketing tools. Google Sites may be missing some advanced features (such as support for custom CSS), but these simple tasks will be smooth and hassle-free.

Use Google Forms for quick market research

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This is another part of the Google Workspace family that feels underused. When it comes to marketing, most people use this powerful tool to create simple surveys that are part of the larger conversion process. All of this is fine, but the depth and complexity of Google Forms are only limited by your imagination. In fact, you can use the tool to do complex research with results that can really drive your marketing campaign forward. You just have to ask the right questions.

Use the possibilities of predefined answers

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Marketing campaigns sometimes require repetitive advertising messages. Of course, if you use the same messages again, your audience will be quickly drawn into submission and the effect will be opposite to what you wanted. With this in mind, it is good to know that Google Workspace offers you the option of saving what are known as “predefined answers”. These are general messages that you can easily edit again to adapt them to the current recipient. With enough patience, you can create all of the branches of text and manage enveloping conversations with just a few clicks.

We hope these few mentions have given you an idea of ​​how to take advantage of interesting options from Google Workspace and how to overcome some of its weaknesses. In these days when the number of small businesses continues to grow, reaching the audience you want is harder than it looks and we must use all of the assets at our disposal to achieve that goal.

Google Workplace might not be the perfect tool for this particular task, but it does provide a great platform to coordinate your efforts and perform some basic tasks that are more than sufficient for a tech-savvy woman.