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Martech Outlook | Thursday, May 20, 2021

Videos have been dominating the digital marketing landscape for some time. They are expected to continue to grow, so marketing via video should be part of your digital marketing strategy.

FREMONT, CA: It’s not too complex to see why videos are so popular these days – for one, it’s an easy-to-digest format that gives the eyes a break from the overabundance of online textual content. Because of this, the world is reportedly watching a billion hours of video every day. Consumers like it because it is seamlessly digestible, fun, and engaging, and marketers like it because it can deliver a potentially huge return on investment (ROI) across multiple channels. That’s why every company needs to market a video.

To meet this increasing demand, Social media platforms have all become “video first” and have created new video-friendly placements. At the same time, the popularity of video-based platforms has exploded and become an integral part of online video consumption. Combined, this development means that videos are now seamless to create than ever and more popular than ever. As with any marketing campaign, the first step in the first video campaign is to set the goals and objectives.

There are a wide range of video types that digital marketers can access. There are a lot of videos out there. Creating an effective content marketing strategy requires a solid understanding of the role before marketers sit down and create the video. To do this, businesses need to ensure that both the type of video and the channel purpose are appropriate for the purpose of the video itself. To do this, in various fields, marketers need to target audiences with a value proposition rather than a sale.

While video production isn’t just the seamless or cheapest job, it pays off. Also, online video editing tools are constantly evolving and becoming more affordable. And even the smartphone can make pretty decent videos. However, developing trust should be a goal in its own right. The whole concept of content marketing is based on trust and building long-term relationships. Stop selling and let people come to customers by offering them interesting and useful information.

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