This image is for illustration purposes only. (Image courtesy: iStock)This year, more than half of the country’s smartphone consumers bought their devices online, compared with more than a third last year, a new report reveals.According to Counterpoint Research’s Market Lens report, the affordable premium and premium segments became more active in 2021, with 15 percent
Representative pictureMavenistic, the D2C ecommerce growth agency, has received the mandate from Kapiva to manage its D2C customer experience and ecommerce aggregation strategies. Mavenistic will work to streamline the e-commerce buying processes for Kapiva by leveraging its design and usability skills. The mandate aims to provide Kapiva consumers with an exceptional shopping experience and improve
Glamyo announces “Surgery ka Naya address” digital campaign.The healthcare startup Asset Light Glamyo Health has announced a digital campaign entitled “Surgery ka Naya address”. The campaign aims to present its brand ambassador Rajat Kapoor.The campaign aims to raise awareness of elective surgery and position Glamyo Health as a brand that is expert in the treatment
Impact of 5G on digital advertising in India.By Vasuta Agarwal“Power and speed be hands and feet” – this quote from Ralph Waldo Emerson, the great American essayist and philosopher, is the first thing that comes to mind when I talk about the emergence of 5G in India and how brands, marketers and media and Tech
Sociapa Bags the digital mandate for TakufuThe marketing agency Sociapa has received the digital mandate for the home decoration brand Takufu. The agency is now taking care of the brand’s digital activities.Sociapa founder Dheeraj Raj said: “We are very pleased to have received the contract to handle the digital activities for an international home decoration
Shweta Bhalla joins as media director. The digital agency Blink Digital announced the appointment of new professionals to the team.Shweta Bhalla has joined as media director where she will oversee media planning and strategy. Equipped with 8 years of experience, she took on several roles, from research to media planning. Previously, she was Director –
The accounts were won after an inter-agency pitch.Chimp & z has won the digital mandate for the video poker app Hashtag Poker and the Poker Sports League. In addition to social media and influencer management, the agency will also oversee its production and performance campaigns. Pranav Bagai, Founder and CEO of Mind Sports League, said,
Kinnect has received the digital mandate for TVS Raider, which is manufactured by TVS Motor Company.The agency will be responsible for managing and delivering all of the brand’s social media campaigns. The mandate includes creative strategy and implementation, social media management and online reputation management. The agency will also plan and run performance-based media campaigns
Shubhranshu Singh (file photo)Royal Enfield’s global marketing director, Shubhranshu Singh, has left his position after three years with the motorcycle company, sources close at hand have confirmed. Singh was unavailable for comments at the moment.At Royal Enfield, Singh was responsible for all facets of branding and marketing. This included digital marketing, media management, content development,
Gauri AroraInvestors Clinic announced the appointment of Gauri Arora as Head of Digital Marketing. Arora has 15 years of experience. It was also associated with 99 hectares in the past.Honeyy Katiyal, Founder of Investors Clinic, said, “Digital is the way forward for any industry. Most direct customer business is done with the push of a
