Blog

Kinnect has received the digital mandate for TVS Raider, which is manufactured by TVS Motor Company.

The agency will be responsible for managing and delivering all of the brand’s social media campaigns. The mandate includes creative strategy and implementation, social media management and online reputation management. The agency will also plan and run performance-based media campaigns for the brand across all channels.

Aniruddha Haldar, Senior Vice President (Marketing) – Commuter, Corporate Brand and Dealer Transformation, TVS Motor Company, said, “TVS Raider is aimed at consumers who are digital natives and will therefore be a digital first brand. We intend to build a strong connection with our customers using digital and social platforms and Kinnect will support these efforts with their deep understanding of the medium and our brand. TVS Raider is redefining the category benchmarks in terms of commitment and enthusiasm and we are confident that the momentum will continue to increase. “

Chandni Shah, Kinnect’s Chief Operating Officer, added: “Over the past year, TVS Motors and Kinnect have shared a beautiful partnership. Since the purchasing decisions of customers in the automotive sector are increasingly influenced by digital media, we want to enable an experience-oriented customer journey that maps and monitors the digital customer contact points, from interest to the final purchase. Since TVS Raider has invested heavily in digital-first communication, we feel even more responsible and focus on doing industry-leading work and its consumers, dealer partners and the automotive segment with memorable branding campaigns. “

The account was won after a multi-agency pitch …