Tag: BrandEquity

Digital advertising and marketing methods serving to cell apps to face out within the crowd, Advertising & Promoting Information, ET BrandEquity

Vibha Singh, VP, Digital Strategy and Communication, ET Medialabs.

Vibha Singh, VP, Digital Strategy and Communication, ET Medialabs.From Vibha SinghMobile has proven to be more than just the future; it has effectively revolutionized businesses. With the total number of smartphone users reaching 2.7 billion in 2020, the mobile app industry is thriving. With mobile technology exploding, we have nearly 4 million apps available to

eYantra acquires digital advertising company Digital Ozone, Advertising & Promoting Information, ET BrandEquity

eYantra acquires the digital marketing agency Digital Ozone

eYantra acquires the digital marketing agency Digital OzoneeYantra, a branded merchandising and marketing company, announced that it has acquired Hyderabad-based digital marketing agency Digital Ozone to further expand its digital marketing capabilities. With this acquisition, eYantra aims to consolidate its brand marketing capabilities and offer comprehensive digital marketing services to large corporate customers. Digital Ozone

Gozoop appoints Gillian Marie Hooper as group director, Advertising and marketing & Promoting Information, ET BrandEquity

Gillian Marie Hooper

Gillian Marie HooperGozoop, an integrated marketing company, has appointed Gillan Marie Hooper as Group Director Brand Communications. Hooper will report to Premkumar Iyer, vice president of national operations.Hooper comes to Gozoop with more than 11 years of experience in digital marketing, where she developed the marketing strategies of brands together with reputation and crisis management.

Dentsu Affect luggage mainline and digital inventive mandate for Zeno Well being, Advertising & Promoting Information, ET BrandEquity

Dentsu Impact has received the marketing mandate for Zeno Health.

Dentsu Impact has received the marketing mandate for Zeno Health.Zeno Health, the brand of the pharmacy chain, which was previously known as Generico, has transferred its main and digital creative tasks to Dentsu Impact India, the creative agency from Dentsu International. The account was won after a pitch with several agencies.With this partnership, the agency

Pink Lemonade baggage digital advertising and marketing mandate for Swiggy’s in-house manufacturers, Advertising and marketing & Promoting Information, ET BrandEquity

Pink Lemonade has received the digital marketing mandate for Swiggy's own brands.

Pink Lemonade has received the digital marketing mandate for Swiggy’s own brands.Pink Lemonade Communications, the full-service agency for integrated marketing, has received the mandate to implement the digital marketing goals of Swiggy’s own brands Homely, The Bowl Company and Breakfast Express. The account was won after a multi-agency pitch.The Bangalore-based agency will guide the food

Kinnect wins digital media mandate for Too Yumm!, Advertising & Promoting Information, ET BrandEquity

Kinnect wins digital media mandate for Too Yumm!

Kinnect wins digital media mandate for Too Yumm!The snack brand Too Yumm! Kinnect awarded her mandate for digital media from Guiltfree Industries. The account was won after a pitch with several agencies.Through this partnership, Too Yumm! wants to use the digital to grow and promote its brand presence. To fuel that growth and increase consumer