Representativeimage/iStockDentsu X, the integrated media agency from the house of Dentsu India, has won the digital media mandate for Dabur India, following a multi-agency pitch.Rajiv Dubey, head-media, Dabur India, said, “Over the past few years, the world has increasingly evolved towards digital transformation. As a result, digital marketing has now emerged as the go-to solution
Thapar has moved on from the role of India communications lead at Amazon Web Services (AWS). Prior to that, she was the vice president – corporate communications and content marketing at Genpact. Her stint with Genpact lasted more than 13 years. She has also worked for Bennett Coleman and Co. Ltd. (Times Group)…
Ankur Dasgupta, Vice President for India/APJ Marketing, Communications and Global Corporate Social Responsibility (CSR), NTT DATA Services.Organizations must invest in digital technologies to meet the challenges of constant disruption.Disruptions have always been a factor in business, but lately they’ve become the constant norm. From work and travel to social interactions, customers expect disruption everywhere. For
Picture used for representational purpose/iStockSince the rechristening of Facebook as Metaverse, entities across the spectrum that had a presence on the former have one question to ask, “How have things changed for us in the new space?” For that let’s first understand what is Metaverse? For starters, it’s a lot more than static web pages.
Representativeimage/iStockDigital marketing agency Social Neeti has bagged the digital mandate for Zomoz, a QSR chain funded by Rebel Foods. As part of the mandate, the digital marketing agency will be in charge of digital strategy planning and delivering holistic digital marketing solutions along with SEO management, creative designing and brand positioning for the QSR chain.
Ravi Sundararajan, chief operating officer, GupshupWhile digital marketing spends have been growing steadily over the last few years, customers now want the communication with businesses to be interactive, responsive and personalized. Ravi Sundararajan, chief operating officer, Gupshup addressed how brands and marketers can use conversational artificial intelligence (AI) to power digital marketing.He explained the threefold
Licious. (Image courtesy: Licious website)There is no doubt that D2C is the reigning buzzword among businesses with new age players, and legacy companies alike dabbing in the model. While digital native and bootstrapped startups may have pioneered the model in recent years, the proliferation of D2C companies has meant a fast cluttering market, even in
Picture used for representational purpose/iStock As per Statista, the spending on advertising worldwide will surpass 630 billion US dollars in 2024. Another report by eMarketer states that the economic rise across Asia has led to increased advertising activity. Experts predict that ad stats will show Asia-Pacific becoming the top advertising market by 2022.Advertisers are now
Picture used for representational purpose/iStock As per Statista, the spending on advertising worldwide will surpass 630 billion US dollars in 2024. Another report by eMarketer states that the economic rise across Asia has led to increased advertising activity. Experts predict that ad stats will show Asia-Pacific becoming the top advertising market by 2022.Advertisers are now
DigiPlus logoThe pandemic has prompted a massive shift in consumers’ behavior and habits as they are increasingly shifting to digital mediums. From boomers to Gen Z, people of all age groups are leveraging digital mediums- be it for shopping, essentials, fitness, entertainment, or education.Consumers are increasingly preferring to interact with brands via digital mediums as
