Tag: BrandEquity

Ankit Desai quits Hotstar, rejoins Marico as media and digital advertising and marketing head, Advertising & Promoting Information, ET BrandEquity

Ankit Desai

Ankit Desai Fast-moving consumer goods(FMCG) company Marico has roped in Ankit Desai as the head of media and digital marketing for its India and Global Center of Excellence. This is the second time that Desai will be holding the position, after his first stint with Marico ended in 2019.After working at Marico for eight years,

Cryptic Intel luggage the digital and offline mandate for Svish, Advertising & Promoting Information, ET BrandEquity

Cryptic Intel takes over the digital and offline mandate for Svish

Cryptic Intel takes over the digital and offline mandate for SvishDigital marketing and communications consultancy Cryptic Intel has won the digital and offline mandate for Svish, a range of personal care products.As part of his mandate, Cryptic Intel will be responsible for introducing Svish’s new range of products, increasing its digital media presence and producing

Hiveminds appoints Saurabh Tyagi as chief shopper officer, Advertising & Promoting Information, ET BrandEquity

Hiveminds Appoints Saurabh Tyagi as Chief Client Officer.

Hiveminds Appoints Saurabh Tyagi as Chief Client Officer. Hivemind’s Innovative Market Solutions, Madison World’s digital unit, has named Saurabh Tyagi as chief client officer to lead its corporate clients. Tyagi was previously Vice President at Madison Media Omega.Tyagi has over 18 years of experience in India and Southeast Asia and has experience in offline and

Samsung to carry ‘groundbreaking’ NFT help to 2022 TVs, Advertising and marketing & Promoting Information, ET BrandEquity

This image is for illustration purposes only.  (Image courtesy: iStock)

This image is for illustration purposes only. (Image courtesy: iStock)As the adoption of blockchain-based non-fungible tokens (NFTs) grows globally, including in India, Samsung on Monday announced groundbreaking TV support for NFTs, starting with its TV lineup 2022.NFT support provides an intuitive, integrated platform for discovering, buying and trading digital works of art via MICRO LED,

Will Google create a Ganesha tracker in 2022?, Advertising and marketing & Promoting Information, ET BrandEquity

The Google team also updates Santa's soundtrack every year.  (Image source: Google Santa Tracker)

The Google team also updates Santa’s soundtrack every year. (Image source: Google Santa Tracker)By Carol GoyalChristmas and Santa Claus have always fascinated me as a Santa Claus. That’s why I’ve been a Santa Tracker loyalist for years. And for this I have found a very willing and helpful partner in Google. Santa Tracker is a

AdClear baggage digital mandate for Worth Analysis, Advertising & Promoting Information, ET BrandEquity

Representative picture

Representative pictureThe independent digital marketing agency, AdClear, has received the digital mandate for Value Research, the investment research company. As part of the mandate, AdClear takes on all of the digital marketing tasks, including social, SEO and performance – with the aim of giving the brand a robust online presence that will help it enter

Mirum India wins advertising and marketing automation mandate for GRT Jewellers, Advertising and marketing & Promoting Information, ET BrandEquity

Mirum India wins marketing automation mandate for GRT Jewelers.

Mirum India wins marketing automation mandate for GRT Jewelers. Mirum India, a digital solutions agency belonging to the WPP Group, has won the marketing automation mandate for the jewelry brand GR Thanga Maligai, also known as GRT Jewelers. The agency will be responsible for implementing several products as part of the Salesforce Marketing Cloud Stack.GR

A lot hyped, however how do they work?, Advertising and marketing & Promoting Information, ET BrandEquity

Some predict that using the blockchain to record the ownership history of an item will eventually become much more widespread and revolutionize the way we think about property.  (Representative image)

Some predict that using the blockchain to record the ownership history of an item will eventually become much more widespread and revolutionize the way we think about property. (Representative image)NFTs have sometimes been sold online for astronomical sums, with big companies now joining the craze as the tokens find their way into everything from the

Boeing needs to construct its subsequent airplane within the ‘metaverse’, Advertising & Promoting Information, ET BrandEquity

Boeing wants its next plane in

At Boeing Co’s Factory of the Future, immersive 3-D engineering designs are connected to robots talking to each other as mechanics around the world use Microsoft Corp. HoloLens headsets. It’s a snapshot of an ambitious new Boeing strategy to unite its sprawling design, manufacturing and flight service operations into a single digital ecosystem – in

White Rivers Media luggage digital mandate of Reliance Jewels, Advertising & Promoting Information, ET BrandEquity

White Rivers Media takes over the digital mandate from Reliance Jewels

White Rivers Media, an integrated creative digital agency, has taken over the digital mandate for the jewelry brand Reliance Jewels.The brand’s digital wing is now led by White Rivers Media. In this partnership, White Rivers Media aims to curate and create knowledge-driven digital communication that resonates with its target audience and causes an effective upheaval