Tag: BrandEquity

Deepsense Digital luggage social and search engine optimisation mandate for Walkaroo, Advertising and marketing & Promoting Information, ET BrandEquity

Picture used for representational purpose/iStock

Picture used for representational purpose/iStockDeepsense Digital has bagged the social media marketing and search engine optimization (SEO) marketing mandate for footwear brand Walkaroo. The mandate includes influencer outreach and performance marketing.Deepsense Digital will develop, design, and implement a comprehensive social media marketing plan for the footwear brand to increase brand awareness. The agency will be

The way forward for advertising is Phygital, Advertising & Promoting Information, ET BrandEquity

The future of marketing is Phygital

COVID-19 shutdown pushed all businesses to pivot, nearly overnight, to the digital medium and adopt new ways of working. Brands and businesses that were agile in their approach to adapt to the changing circumstances emerged as winners while others that could not or sprung late in action, suffered losses. Today, digital is no longer just

DViO Digital baggage ZebPay’s digital artistic mandate, Advertising & Promoting Information, ET BrandEquity

Picture for representation purpose

Picture for representation purposeDViO Digital has bagged the digital creative and social media marketing mandate for ZebPay, a platform for bitcoin and other digital currencies. As part of the mandate, DViO Digital will be responsible for implementing creative digital strategies and amplifying the brand’s robust presence across social media platforms. In addition, DViO Digital will

Prime 5 digital advertising developments, Advertising and marketing & Promoting Information, ET BrandEquity

As we enter the third year of the pandemic, the digital marketing landscape is anything but slowing down - you'll see in the trends - and as marketers, simply staying ahead of the curve is not enough

As we enter the third year of the pandemic, the digital marketing landscape is anything but slowing down – you’ll see in the trends – and as marketers, simply staying ahead of the curve is not enoughBy Rohit OnkarIn my 12 years of being a digital marketer, I’ve seen new trends emerge almost every quarter.

How Digital Twins will pave the way in which for advertising and marketing and retail, Advertising & Promoting Information, ET BrandEquity

Picture for representation purpose

Picture for representation purposeA report by Red Labs, a part of Rediffusion, explores the applications of digital twins across various sectors of business, including marketing and retail. The report borrows IT major IBM’s definition of digital twins as ‘… a virtual representation of an object or system that spans its lifecycle, is updated from real-time

Pink Lab Report, Advertising and marketing & Promoting Information, ET BrandEquity

Search interest in digital loans grew by 90 per cent as Indians explored the idea of ​​lending through online platforms and mobile apps.  (Picture used for representational purpose/iStock)

Search interest in digital loans grew by 90 per cent as Indians explored the idea of ​​lending through online platforms and mobile apps. (Picture used for representational purpose/iStock)Fifteen per cent searches were brand new — from new-user segments across categories and for all kinds of queries.As per Red Lab’s report based on Google Trends Report

Reliance Jio’s Errol Marquis strikes on from the corporate, Advertising & Promoting Information, ET BrandEquity

Errol Marquis (Image courtesy: LinkedIn)

Errol Marquis (Image courtesy: LinkedIn)Reliance Jio’s brand communications and digital marketing head, Errol Marquis has moved on from the company after a six year stint. Marquis announced this through his LinkedIn post. Marquis wrote, “After 6 plus years, 50+ awards, 100+ campaigns, 500+ events and 450 million subscribers, I bid adieu to Reliance Jio. I

Lyxel&Flamingo baggage the digital advertising and marketing mandate for NewU, Advertising & Promoting Information, ET BrandEquity

Lyxel&Flamingo bags the digital marketing mandate for NewU.

Lyxel&Flamingo bags the digital marketing mandate for NewU.Dabur’s beauty retail business NewU has onboarded digital marketing agency Lyxel&Flamingo as its digital marketing partner. The agency will be managing the brand’s digital marketing duties, comprising social media marketing, website management and automation, search engine optimization, influencer management, and digital media buying.Lyxel&Flamingo will be responsible for enhancing

Cryptic Intel luggage digital advertising mandate for Pure Brown, Advertising & Promoting Information, ET BrandEquity

Cryptic Intel bags in digital marketing mandate for Pure Brown (Representative image)

Cryptic Intel bags in digital marketing mandate for Pure Brown (Representative image)Digital marketing and communications consulting firm, Cryptic Intel, has bagged the social media mandate for Pure Brown (Purushya Wellness), a lifestyle brand for men.The win was achieved by the agency after a multi-agency pitch.The agency will be responsible for shaping the brand’s digital journey