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Blink Digital strengthens mid-management crew, Advertising & Promoting Information, ET BrandEquity

Shweta Bhalla joins as media director.

Shweta Bhalla joins as media director. The digital agency Blink Digital announced the appointment of new professionals to the team.

Shweta Bhalla has joined as media director where she will oversee media planning and strategy. Equipped with 8 years of experience, she took on several roles, from research to media planning. Previously, she was Director – Strategy at Mindshare and has worked for clients from various sectors – automotive, FMCG, retail.

Dazy Verma joins strategy director.Dazy Verma joins strategy director.Dazy Verma joins as Strategy Director and will take over the strategic planning function as well as the content practice. With a decade of experience in various sectors – auto, e-commerce, FMCG, nutrition and wellness, lifestyle and luxury, etc., she previously worked as a planning manager at Mullen Lintas.

Rikki Aggarwal, Co-Founder and Chief Business Officer at Blink Digital, said, “Shweta and Dazy both bring valuable knowledge and experience who have worked in various sectors and some of the best brands. Both of those joining our team will bring new perspectives in their respective fields. I am confident that they will help us lead Blink Digital to even more innovative results. We look forward to welcoming you on board and look forward to working with you. “

Bhalla said, “I am very excited to be joining Blink Digital. The company already has an excellent position in the field of digital marketing. I will do my best to keep this intact. I look forward to driving media solutions forward and at the same time guaranteeing that we are doing our best as efficiently as possible. “

“I am thrilled to have the opportunity to work with Blink Digital, a company whose ethos aligns with my passion, creativity and interests. My focus will be on developing strong brand narratives that transform our creative work across digital channels and touchpoints. I look forward to this path of nurturing our old brand partnerships and building new ones, ”added Verma.

Narayan reports to Peter Huijboom, Global CEO Media and Global Clients and Interim Co-CEO for India …