The connection to consumers is the key competence for building stronger brand bridges. It requires an end user orientation to evaluate everything you do. This means that the brand planner must become the internal consumer lawyer who always takes into account the consumer perspectives in meetings and evaluates how all new products and ideas can
Waitrose and John Lewis have announced plans to significantly increase the use of electric vehicles to meet the goal of ending fossil fuel use across the transportation fleet by 2030. The John Lewis partnership will use two new designs of the vehicle for its Waitrose.com grocery deliveries and smaller John Lewis deliveries, and will save
Pampers latest innovation is designed to protect sleep and promote healthy development SpoiledThe brand, which has been number 1 among US hospitals for more than 40 years, is proud to continue its legacy of supporting happy and healthy baby development with the innovation of Pampers Preemie Swaddlers – diapers that develop preterm babies to support
Godiva works with the Earthworm Foundation to positively influence the relationship between humans and nature Godiva, the global premium chocolate, is proud to partner with Earthworm Foundation sustainable improvement of the cocoa supply chain and support for the farming communities from Côte d & # 39; Ivoire, where around 40% of the world's cocoa is
When market disruptions are widespread and radical, traditional business methods are pushed aside to clear the way for emerging trends and small but emerging brands to move to a permanent and sometimes dominant mainstream position. This is the principle of acceleration. Market changes are not always incremental or noticeable only slowly. Sometimes a change happens
Southeastern Grocers works with Coca-Cola to share a meal with families in need Southeastern grocer, Inc. (SEG), parent company and headquarters of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie, has announced the Share a Meal program in collaboration with the SEG Gives Foundation The Coca Cola company. The campaign offers customers the seamless way
The LEGO Group is launching a new initiative to help parents talk to their children about online security and digital citizenship The LEGO group recently launched Small Builds for Big Conversations, a series of creative challenges that provide parents and their children with an entertaining, guided way to talk about good digital citizenship and the
It is almost impossible to escape the ubiquitous influence that brands have on our lives. In the broadest sense, brands are organizational mechanisms that help us navigate through every consumer day. What we drink, eat or drive, what products we use at home and at work, where we play or go on vacation, where we
Teva x Cotopaxi's collaboration is a celebration of their shared commitment to better perform for people and the planet through the use of residual and recycling materials Teva, A division of Deckers Brands, is pleased to announce an adventurous collaboration with other outdoor brands and benefit companies. Cotopaxi. The Teva x Cotopaxi collection is a
The timepiece design matches the look of the Algarve Pro and reflects Goodyear's fundamental association with motorsport Good yearThe tire manufacturer has combined a worldwide license cooperation with a motorsport contract to launch an exclusive watch collection with the French luxury watch specialist B.R.M. Chronographs. This follows on from the recent announcement that the tire
