Coca-Cola With Coffee is the latest result of the company's “lift and shift” strategy, which enables successful beverage innovations to scale from market to market using an experimental test-and-learn approach Coke North America is offering some of its biggest fans the chance to refresh their coffee routine and enjoy an exclusive first sip of the
As we get used to living with a global pandemic and the resulting economic consequences, brands and advertisers are changing the way they communicate with customers in our “new normal”. In their trend report updated by COVID, JWT Intelligence says, “Hugs and handshakes are off. Fingers lick too. And since half the world is closed,
Klarna's wish list function allows users to save and add desired products to any online shop, set price reduction notifications for products and share their lists with family and friends Klarna, The global payment and purchasing platform has announced the launch of traceable wishlists for buyers. This new function enables customers to create, share and
Marketing and communication can be reinvented again and again, with each new and excuse-free reproduction being billed as a break with an apparently blind and rigid tradition. Except they're nothing of the sort. Although things stay fresh, most reinvention is historical repetition. Take part of the discussion about brands, with the key concept being that
After an increase in customers in this area, 5WPR created a special sub-practice within the agency to focus on the special needs of HR-Tech customers 5W Public Relations (5WPR), one of the largest independent PR companies in the United States, today announced the expansion of its technology practice to include an HR tech department. After
Kia Motors is pushing ahead with its latest marketing campaign in a daring stunt performed by professional stunt drivers To introduce the brand's most powerful mid-range sedan of all time, Kia Motors America (KMA) performed a daring "Triple Threat Stunt" performed by professional stunt drivers on a track outside of Atlanta. The Triple Threat Stunt
"Brand that I can trust" is an attribute that brands have long measured. In retrospect, it was hardly a distinguishing feature a decade ago. Oddly enough, all mass competitors would score high, so we never spent too much on it. Why? I think it meant something different back then – it meant the brand’s reputation
The Asics Runners Face Cover was developed by the Asics Institute of Sport Science especially for runners who focus on performance, comfort and protection Asics has announced a revolutionary face cover for runners – the Asics Runners Face Cover. The face cover was specially developed for runners by world-famous scientists, engineers and designers at the
The partnership addresses the enormous potential of microalgae that bring innovative food to Unilever's plant portfolio Unilever and biotech start-up Ingenuity have announced a new partnership to explore the enormous potential of microalgae that will bring innovative future foods to the company's plant portfolio. Algenuity, which specializes in the development of microalgae for use in
Pandora's uninterrupted radio launch coincides with the resumption of the professional basketball season from the bubbles Pandora launches Uninterrupted Radio, a brand new and exclusive station with music selected by top NBA and WNBA players. Uninterrupted gives listeners access to the soundtracks that top athletes hear on and off the field, including those curated and
