A business model consists of four things. First, it describes how you make money and why and how your customers pay for your products and services. But more importantly, a business model offers an experience, and that experience is critical to what people pay for. The difference between Saks Fifth Avenue and Walmart lies not
The five-year partnership will accelerate PepsiCo's ability to meet growing food and beverage demand and drive new innovations in operations and customer experiences PepsiCo Inc.. and Microsoft Corp.. A five-year partnership was announced on Monday, establishing Microsoft as the preferred cloud provider to accelerate the infrastructure, ERP, and consolidation and modernization of the brand's data
With the latest Spotify feature, developers can connect deeply with their audience Many podcast fans love to watch their favorite podcasts as much as they enjoy listening to them. Through these images, fans can get to know their favorite podcast hosts even better and developers can connect more deeply with their audience. Why Spotify introduces
Brooks Brothers is a brand that has lasted two hundred and two years and faltered long before the corona virus hit could end. The pandemic gave the brand its final push over the Chapter 11 line. The main reason for Brooks Brothers' death is a common reason the brand lost relevance. It lost contact with
Disney The group announced Mickey & Friends: Stay True, a global campaign inspired by the Sensational Six – Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy and Pluto – and their friendship that spanned several decades. Through countless adventures and milestones worth nearly a century, the Sensational Six have always stayed true to each
The new Heineken TV spot offers a new perspective on social distancing in bars around the world Heineken, a multiple winner of the World Branding Awardshas launched a new campaign called "Back to the Bars" as part of its global #socialiseresponsibly initiative. The global campaign aims to support HoReCa around the world by celebrating its
Procter & Gamble goes beyond its previous scientifically sound goal of reducing greenhouse gas emissions by 50% by additionally expanding a portfolio of natural climate protection solutions The Procter & Gamble The company has announced a new commitment to make its global operations climate neutral over the decade through a range of measures to protect,
You may not know anything about artificial meat compared to fresh meat fracas. It's the protein price war ever. This collision is not for the faint of heart. In this fight, alternative meat producers compete against ranchers. The basis of the struggle is this: where in the grocery store should alternative meat be sold? Should
The story of a Budweiser campaign made up of hours of soccer goals A year ago, Budweiser announced a multi-year partnership with the British Premier League and Spanish La Liga spanning five continents and more than 20 countries worldwide. MullenLowe SSP3 was commissioned by the AB InBev beer brand to communicate the essence of this
Coca-Cola announces a diverse list of U.S. athletes and brands for the Tokyo 2020 Olympic and Paralympic Games A unique group of 14 U.S. athletes will represent an equally diverse lineup of six Coke Brands in Tokyo at next summer's Olympic and Paralympic Games, which have been pushed back due to the coronavirus pandemic. In
