Digital has undoubtedly become one of the most important channels of choice during the pandemic. A 2020 global COVID-19 Digital Sentiment Insights Survey conducted by McKinsey showed that 71% of users, both first-time and regularly, intend to use digital channels to the same extent or more after the pandemic. A quarter of those surveyed stated
How can a small business target customers?For the past few seasons we’ve looked at how a small business can attract customers Inbound marketing. Inbound marketing is the process of creating content in various formats that help attract customers. Inbound marketing is a long-term marketing strategy for small businesses and should be part of the company’s
On the high seas, 64% of ship sinks are due to a single phenomenon. They are not caused by mechanical defects or crew errors, but by “rogue waves”. These monsters, which can grow to over 30 meters tall, form under certain nautical conditions and when large waves combine to increase their strength. They can even
While digital marketing can work wonders for a company, it can’t do much if it’s not structured properly. By this we mean that a digital marketing strategy is an integral part of the entire online marketing process. Trying to use digital marketing without a good strategy is like visiting a new country without a map.
The global strategy consulting firm Strategy & has once again chosen a German as the world market leader and appointed Peter Gassmann to succeed Joachim Rotering. 54-year-old Peter Gassmann has been with Strategy & for fifteen years. As a physicist, he came to strategy consulting from an international investment bank in 2000 and rose to
IBM Corp. today announced that it has signed a deal to acquire BoxBoat Technologies Inc., a Maryland-based consulting firm focused on helping Fortune 100 companies and government agencies introduce software containers. IBM expects the deal to accelerate the rollout of its OpenShift platform. OpenShift, which the company acquired through the $ 34 billion purchase of
Wendy Oliveras is no newbie to entrepreneurship. When her first company, a legal recruitment agency, shut down due to the 2008 financial crisis, she knew it wasn’t done. She has poured her love and passion for chess and business knowledge into a book that combines chess theory with business advice. Shortly thereafter, the book concept
Wendy Oliveras is no newbie to entrepreneurship. When her first company, a legal recruitment agency, shut down due to the 2008 financial crisis, she knew it wasn’t done. She has poured her love and passion for chess and business knowledge into a book that combines chess theory with business advice. Shortly thereafter, the book concept
Bluestripe Connect was co-founded with management consultancy The Advisory Collective and is led by Andy Oakes, Managing Director of the Bluestripe Group. It will have a dedicated team of four who will add more from the Bluestripe team as needed for specific projects.Oakes said, “B2B marketing and communications should always be aligned with the commercial
There is nothing more frustrating in life than when someone keeps switching off someone’s ideas and maybe even starting to claim that the ideas are stupid or impossible. There are billions of minds around the world and it only makes sense that one person may not have the same mindset as another person or the
