EY’s strategy consulting subsidiary, EY Port Jackson Partners, has strengthened its management team with four new partners. Kym Peake has been named a Public Practice Partner of EY Port Jackson Partners with a focus on federal government. She brings more than a decade to the company in the public sector, most recently as Secretary for
On the day he walked into the San Francisco 49ers’ headquarters in 1979, Bill Walsh was wearing pressed khakis, neatly combed white hair, and a professorial disposition. The only items missing from his ensemble were an elbow jacket and a curved billiard pipe. He certainly didn’t look like a soccer coach. He wasn’t acting like
Hotels have suffered significant losses due to the coronavirus. However, there are signs of recovery. A travel industry report produced by McKinsey & Co., the global consulting firm, includes airlines, hotels, vacation rentals, tours and activities, online travel agencies (OTAs), rental cars, and carpooling and cruises. According to this report, there are “… signs of
Digital PR strategies are almost always used by growing brands to increase brand awareness in the competitive market. However, to get the best impact, digital PR strategies need to be combined with a digital marketing campaign that includes social media marketing, influencer marketing, content marketing, and search engine optimization. Most of the big brands use
If the customer experience for your business hasn’t changed in the last year, you are unusual. In industry to industry, from consumer goods to B2B technology, the distancing, fears, and economic turmoil caused by the coronavirus affect the sales process, customer selection criteria, the way products and services are consumed, and even on it what
The mantra for brands is “Be experienced”. Brands focus on creating a rich, engaging, immersive, and immersive brand experience for customers. In 2017, Starbuck founder and chairman Howard Schultz said the way forward is to make your brand space an “experience destination.” Starbucks CEO Kevin Johnson said, “To survive, retailers must create unique and immersive
Ralph Lauren will introduce Cradle to Cradle-certified products, identify resale and recycling options for consumers, and scale technologies that continue to use materials Ralph Lauren Corporation has announced a comprehensive circularity strategy to further advance its sustainability goals. The strategy is based on Ralph Lauren’s iconic vision to create timeless products. It is based on
We are trained solution finders. At school we are asked questions and the quality of our solutions is assessed. As we evolve in our careers, management examines the solutions we propose rather than the questions we asked. In annual reviews, “performance” is usually defined as creating and implementing solutions, rather than finding the best problems
Luxury marketing is mostly about exclusivity. If everyone has it, it’s not a luxury. The popular bumper sticker slogan “Whoever dies with the most toys wins” sums up the desire to collect these badges of achievement. Many marketers try to target wealthy, upscale buyers. This makes sense because these consumers obviously have the resources to
When searchers turn to Google to find professional service providers (plumbers, lawyers, locksmiths, etc.), they don’t have time to browse. These users now need services.If you are a local business offering these or other services, it is time to realize this and start the program by giving your customers an almost effortless way to find
