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Bluestripe Connect was co-founded with management consultancy The Advisory Collective and is led by Andy Oakes, Managing Director of the Bluestripe Group. It will have a dedicated team of four who will add more from the Bluestripe team as needed for specific projects.

Oakes said, “B2B marketing and communications should always be aligned with the commercial strategy, so it is an obvious step to come up with an offer that combines these two aspects. With Bluestripe Connect, adtech and media companies can more effectively develop new commercial strategies and offers, communicate them to their potential customers, and drive qualified leads and business growth.

“The Bluestripe Group’s focus is on supporting B2B media and technology companies. In the past this has been the development of innovative communication, content and media services, but now we can help companies close the loop between communication and commercial results. “

The Bluestripe Group was founded in 2017 and is a B2B communications, content and media company that specializes in supporting media, technology and advertising customers.

It was co-founded by Oakes, previously managing director and chief content officer of The Drum; Justin Pearse, founder and managing director of Drum Studios, The Drum’s branded content arm, and former managing director of Digidays content studio Custom; and Lydia Oakes, former Marketing Director at iProspect UK with more than 20 years of experience in B2B PR.