The campaign encourages drinkers to add the Jim Beam Highball to their repertoire and order one if they're looking for a light and refreshing option in place of their next beer Jim Beam Bourbon At the start of the year, he finally offers drinkers a solution to their beer boredom: the refreshing and extremely sedentary
The new special focus of 5WPR is to formalize the experience of the agency, which represents dozens of world leaders in the fields of cryptocurrency and blockchain 5WPR, one of the largest independent PR companies in the US, has announced the creation of a dedicated PR department for the crypto industry. The new focus is
These are challenging times for the brand. Demography is a challenge. A challenge that brands need to use strategic dexterity and insightful planning. Demography is the study of events that affect the structure of the human population, such as births, age, deaths, fertility rates or income. There has always been the mantra that “demography is
Yum China is stepping up efforts to bring sustainable options to consumers Yum China Holdings, Inc. announced that it has launched a number of plastic reduction and environmentally friendly packaging initiatives for its brands in accordance with the latest regulations in China. This includes replacing existing plastic packaging with paper straws, paper bags, and biodegradable
Always share practical advice on how parents and coaches can help girls keep playing, as well as some specific tips that Laurie shares directly with girls Always, a female trademark, and Walmart work with Olympic champion Laurie Hernandez to encourage everyone to help girls stay in the sport. Millions of girls give up the sport
There is an old saying that change is the only constant in business. If the coronavirus pandemic has taught us anything, it is meant to remind us of the enduring truth of this saying and the fundamental need for businesses to keep learning. Companies can only cope with change by keeping pace and adapting to
With the launch of Spotify in South Korea, Korean listeners will have access to over 60 million tracks and over 4 billion playlists Since Spotify The listeners released their first K-pop playlist in 2014. You've streamed 180 billion minutes of the genre and added K-pop tracks to 120 million+ playlists. In fact, in the past
A great brand doesn't have to be a big brand in terms of size. But it has to be a big brand when it comes to sparking people's imaginations. For example, Nike, Coca Cola, McDonalds, Apple, and Beetle are great brands. Unfortunately, Reebok, once a big brand of the 1970s and 1980s, is about to
Colette joins the LEGO Group from consumer electronics company Bose Corporation where she was vice president of global sales The LEGO group recently announced the appointment of Colette Burke as Executive Vice President and Chief Commercial Officer effective January 1, 2021. Colette joins the LEGO group from the consumer electronics company, Evil Groupwhere she was
Stronger companies and brands – this is our hope for any marketing-oriented leader and professional who reads our findings on Branding Strategy Insider. Since 2006, we've shared thousands of thoughts focusing on key branding concepts. This year was no exception. From start to finish, we have the defining forces of strategy, markets, culture, consumer behavior,
