Spotify set to launch in South Korea within the first half of 2021
With the launch of Spotify in South Korea, Korean listeners will have access to over 60 million tracks and over 4 billion playlists
Since Spotify The listeners released their first K-pop playlist in 2014. You've streamed 180 billion minutes of the genre and added K-pop tracks to 120 million+ playlists. In fact, in the past six years, the percentage of K-pop listeners on Spotify has increased by more than 2,000% – that's a huge buzz for anything K-pop related.
Soon the audio streaming platform will say “Annyeong haseyo” or “hello” to the home of the genre when Spotify launches in South Korea in the first half of 2021.
The launch in South Korea will give Korean listeners access to over 60 million songs and over 4 billion playlists. In addition, Korean artists can reach their local music fans and Spotify's 320 million listeners worldwide. It will also connect listeners in Korea with artists and music from around the world.
"We are very excited about our upcoming launch in South Korea, a market recognized as the epicenter for music, culture and technology innovation," said Alex Norström, Spotify's chief freemium business officer.
“Spotify has been a partner to the Korean music industry for many years. We are proud to have been part of the global history of K-Pop, to present the genre on our platform and to enable its discovery all over the world, from Asia to the USA, South America, Europe and the Middle East. We look forward to working with our valued local partners to discover more Korean artists and connect them with fans in South Korea and around the world. "
As one of the fastest growing major music markets in the world and the sixth largest music market in the world, South Korea is key for Spotify to its mission of empowering one million artists to live from their art and billions of fans to enjoy and be inspired by it. Spotify aims to help accelerate the growth of the entire Korean music streaming ecosystem, which will benefit artists, labels, distributors and fans.
Spotify's K-Pop genre hub encompasses a wide variety of Korean music including K-Pop, Hip-Hop, Indie, OST, R&B, and more, as well as RADAR Korea, a playlist that brings together fresh K-Music finds as part of Spotify's global emerging artist program. The hub is located in over 64 countries, including Russia, India, Brazil and the UAE.
