LEGO Group appoints Colette Burke as Chief Industrial Officer
Colette joins the LEGO Group from consumer electronics company Bose Corporation where she was vice president of global sales
The LEGO group recently announced the appointment of Colette Burke as Executive Vice President and Chief Commercial Officer effective January 1, 2021.
Colette joins the LEGO group from the consumer electronics company, Evil Groupwhere she was Vice President Global Sales. During her 25-year career at Bose Corporation, she has held a wide variety of commercial, general management and marketing roles that have grown in size and responsibility at the global, regional and national levels, including 19 years in the United States. She started her career as a management consultant in Germany.
Colette will be responsible for the group's global retail strategy, including e-commerce, retail partnerships, omnichannel development, LEGO branded retail stores and further expansion into new countries. It will be reported by the market group leaders of the group based in America, EMEA, Asia-Pacific and China as well as at LEGO Retail.
Niels B. Christiansen, CEO of the LEGO Group, said: “We are excited to welcome Colette to the LEGO Group as Chief Commercial Officer. As the retail landscape continues to evolve at a rapid pace, it is important that we adopt a coherent omnichannel strategy to drive long-term growth and create the best possible brand experiences for shoppers online and in-store. Colette brings decades of experience developing a popular consumer brand with new consumers, in new channels and new markets. She is a focused executive with a proven track record leading successful and diverse global teams. "
Colette said, “I am very excited to be joining the LEGO Group. As a mom, I know how much play improves children's skills, and I'm particularly passionate about inspiring strong, confident girls. This also applies to the work where I am a dedicated advocate and mentor to the next generation of leaders. I have always admired the success of the LEGO Group, especially their ability to create wonderful brand experiences. I can't wait to work with the team behind these great moments. "
Colette studied international marketing and languages at Dublin City University in Ireland and Cologne University in Germany and completed a postgraduate degree in finance at Harvard.
As of January 1, 2021, the LEGO Group's Executive Leadership Team will consist of Niels B Christiansen, Chief Executive Officer; Jesper Andersen, CFO; Atul Bhardwaj, Chief Digital & Technology Officer; Colette Burke, Commercial Director; Julia Goldin, Marketing and Product Manager; Carsten Rasmussen, Chief Operations Officer; and Loren Shuster, Chief People Officer and Head of Corporate Affairs.
