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New York, USA, July 29, 2021 (GLOBE NEWSWIRE) – Market overview:
According to a comprehensive research report by Market Research Future (MRFR) “Global Marketing Automation Software Market Information according to availability, organization size, industry and region – forecast to 2027“The market will reach a staggering $ 10,418.6 million by 2025, a CAGR of 12.7%.

Market size:
Marketing automation software gives marketing teams a number of solutions to help them perform repetitive tasks seamlessly. The rise of social media and the maintenance of its digital presence have led many companies to source the product. The software can be used in email marketing campaigns and online advertising. The market is being influenced by the increasing use of social media platforms for disseminating information, creating a brand image and reaching out to followers. Insights into customers can be used by marketing managers to formulate new strategies. Strategies for the global digitization of information should stimulate market demand. Companies looking to get into the online space can use marketing automation software to get an edge.

The emergence of large numbers of medium and small businesses in the retail and e-commerce sectors may fuel the global marketing automation software market. But security concerns and the presence of open source and freemium marketing tools can hinder market growth.

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Major Dominant Players in Marketing Automation Software Market Are:

• Sendin blue
• Prospectus.io
• SAP SE
• Adobe Systems Inc.
• Marketo Inc.
• Act-On Software Inc.
• Autopilot
• Teradata Corporation
• SAS Institute Inc.
• Oracle Corporation
• Active campaign
• Cognizant
• Salesforce.com Inc.
• IBM Corporation
• Ontraport
• HubSpot Inc.

Market USP includes only:
Personalization to influence global marketing automation software market demand
According to Market Research Future (MRFR), the global marketing automation software market is touted as a godsend as various companies move to digital services. Advances in AI and ML have managed to improve search recommendations and understand customer intent. This can be used to reach masses of customers and successfully penetrate the brand image of companies.

Browse the detailed market research report (86 pages) on Marketing Automation Software Market:
https://www.marketresearchfuture.com/reports/marketing-automation-software-market-4927

Segmentation of the Market Covered In Research:
In terms of deployment, the market was divided into on-premise and cloud. The cloud segment is considered to be dominant in the market for marketing automation software due to the scalability and flexibility of the technology.

Depending on the application, the market has been divided into campaign management, social media marketing, digital marketing, email marketing, mobile marketing, inbound marketing, and others. In the e-mail marketing segment, high demand is expected due to e-mail advertising and the use of cold e-mails to address potential customers. The proliferation of smartphones for accessing e-mails and the enormous potential of analysis tools for measuring the success of e-mail campaigns can boost segment growth over the forecast period.

According to company size, the market has been divided into large companies and small and medium-sized companies. The small and medium-sized business segment is likely to be very lucrative for the market, as many companies have emerged in new industries due to lax regulations and promising incentives. The integration of automation into existing systems for using smartphones can drive segment growth.

On the vertical, the market has been divided into government, advertising, media and entertainment, retail, manufacturing, BFSI, healthcare, and others. The manufacturing industry can achieve maximum sales for the market in the coming years due to the increasing acceptance of automated solutions by market leaders. Integrating content resource management (CRM) and automation software to streamline your marketing tasks can drive industry demand.

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Regional segmentation:
Marketing Automation Software market includes regions in North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW).

North America held the largest market share in 2018 with a regional valuation of $ 1,681.8 million. The US had a large regional share due to the use of marketing automation software in the healthcare, government, retail and e-commerce, and media and entertainment sectors. The rise of social media platforms is driving the use of automated software to expand corporate branding.

Europe held the second largest market share and can show a robust growth rate over the forecast period. Reforms in data security and the increasing use of mobile devices can bode well for the regional market.

Impact of COVID-19 on the Global Marketing Automation Software Software Market
The marketing automation software market got lucky during the COVID-19 pandemic as many companies are looking to use digital platforms to convince customers. Messages and initiatives that generate the most value can be prioritized and distributed among the masses with ease. The change in customer expectations can be measured using experimental emails and campaigns. The propensity for increased customer spending during the pandemic due to restricted mobility can be used by marketing managers and incorporated into their brand message. The focus on personalization and the use of social listening tools to identify patterns and improve customer trust can fuel global market growth.

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Industry news
The rise of artificial intelligence and machine learning integration in search engines through the use of frequently used search phrases and their optimization for maximum market reach are likely to be new strategies of large companies. Predictive analytics can help them meet the dynamic needs of customers and align their spending accordingly. Campaigns can be modeled according to user requirements to attract leads and improve the customer experience.

Personalization is likely to become more widespread in the years to come, as language localization, user data collection, search recommendations, and preferences are a priority. This can reduce customer acquisition costs and increase retention. Automated emails and websites can be customized based on the user. Organizations will tackle their data collection head-on to improve the user experience. In the coming years, programmatic advertising can be automated and the software hosted in the cloud to reduce infrastructure costs.

Competitive analysis:
The marketing automation software market is highly competitive and is continuously provided for marketing campaigns to drive growth. New strategies include partnerships, agreements, mergers and acquisitions, collaborations and new product development. Recently, Factoreal released a new update to its software that helps its customers gain insights, track websites, automate social media posts, and build their customer base. It can reuse content meant to be posted on social media platforms at the same time and switch accounts for variety.

About the future of market research:
Market Research Future (MRFR) is a global market research company that prides itself on its services and offers complete and accurate analysis of various markets and consumers worldwide. Market Research Future has the outstanding goal of offering customers optimal research quality and granular research. Our market research studies for products, services, technologies, applications, end-users, and market participants for global, regional, and country-specific market segments enable our customers to see more, know more, and do more to answer your key questions.

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