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Chiquita aims to dwarf the dark days of the pandemic cloud and encourage a resurgence of positivity and exuberance to uplift the locals planning to stay in town

Chiquita is excited to add a summer spark to London’s streets with a visually vibrant campaign that can be seen on London’s iconic double-decker buses on the city’s major central transportation routes.

For the seventh year running the London Bus Campaign, this summer Chiquita aims to dwarf the dark days of the pandemic cloud and encourage a resurgence of positivity and exuberance to encourage locals who want to stay plan in town.

While the brand’s signature color, yellow, evokes optimism and vision, their glowing branded buses transform an iconic London attraction into a moving canvas that highlights the fun side of healthy eating and the superior taste and quality of the brand’s banana.

“The double-decker buses are considered the national symbol of London,” said John Cockle, Chiquita’s sales and market director for Great Britain and Ireland. “Presenting a bold and impactful, yet entertaining and lively campaign in true Chiquita fashion on such an iconic platform is a strategic way to bring a dose of fun and excitement into their everyday lives for local residents.”

“We reaffirm one of our brand promises of permanence and we look forward to returning to the streets of London and encouraging local consumers to think of Chiquita again. With the launch of Chiquita’s super premium Chiquita Queen banana in the UK, our aim is to strengthen our positioning in the banana category to support our growth in the UK. ”

Chiquita has a long history of bold branding and impactful promotions, dating back to 1944 when it launched the world-famous Chiquita jingle. Over the years, the brand has leveraged strategic partnerships and leveraged distinctive marketing platforms like the iconic Blue Sticker to educate consumers about the nutritional benefits of bananas while enhancing shared value for the Chiquita brand, its customers and the community.