Nine of America's top ten most valuable companies can trace their size back to realizing the boundaries of a market. From ExxonMobil to Apple to Wal-Mart, these companies expanded markets that others viewed as static. How can companies break new ground in today's economy, which are seemingly constrained by highly competitive markets on all sides?
The new global partnership will start in the UK first. Millions of Brits can now watch TikTok exclusively on Samsung Smart TVs Samsung Electronics Ltd. and Tick tock are proud to announce a new app partnership bringing home trending content from TikTok. TikTok will be available exclusively for Samsung Smart TVs in Europe and will
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Heineken's driver's refrigerator is said to convince the country that they can enjoy a can of beer before getting in their car Fancy catching a cold before driving? Hold on to Heinekens Beer. Trying to convince an entire country that they could enjoy a can of beer before getting in their cars seemed like a
KINTO Europe, a joint venture between Toyota Motor Europe (TME) and Toyota Financial Services (TFS), will open in Cologne in April 2021 KINTO With the establishment of a new mobility company, KINTO Europe, the brand for mobility services is developing from a project to a company. A joint venture between Toyota Motor Europe (TME) and
How often do we say on other forums to make sure we start with the consumer, not our own ego? The brand relationship now belongs to the consumer, not the other way around. We as brand owners are no longer responsible and can no longer dictate the terms of the brand relationship. Knowing this, it
Yes, it is possible to train your content creators to create viral content. If you're in the process of creating content but aren't getting the numbers you're looking for, we know exactly what's wrong. You don't know your customer avatar well enoughYou're not creating content for the right parts of the customer value journeyThey don't
The sponsorship strengthens New Balance's presence in the J League and fulfills part of its growth plans for football across the continent New balance and Tokyo FC have announced that the J-1 League team will sign a multi-year sponsorship deal with the global sports brand at the beginning of the 2021 season. New Balance will
Jane Walker's campaign will highlight and fund women-owned businesses through a partnership with IFundWomen On December 10th, Human Rights Day, a day on which the fundamental rights to which everyone as a person is entitled are respected, Jane Walker– a symbol of Johnnie Walker The Brand's Commitment to Advances in Gender Equality – proudly introduces
During the late 20th century, most executives in global corporations felt compelled to serve one master above others: investors. They thought the game was to maximize returns for shareholders and they left it to governments and non-governmental organizations (NGOs) to solve global warming, poverty, water scarcity and other lingering societal problems. The economist Milton Friedman
