Toyota Motor Europe proclaims the launch of KINTO Europe
KINTO Europe, a joint venture between Toyota Motor Europe (TME) and Toyota Financial Services (TFS), will open in Cologne in April 2021
KINTO With the establishment of a new mobility company, KINTO Europe, the brand for mobility services is developing from a project to a company. A joint venture between Toyota Motor Europe (TME) and Toyota Financial Services (TFS) KINTO Europe will be based in Cologne and will start operations in April 2021. The company manages a growing range of KINTO mobility services and products across the region.
While the Covid-19 pandemic has posed major challenges for automotive companies and consumers, it has also prompted many people to rethink their lifestyle priorities. Toyota believes the opportunities for innovative mobility services are greater today than ever before.
The demand for smart, flexible mobility is expected to continue to grow, with the focus increasingly shifting from ownership to on-demand users. With services such as car subscriptions, car sharing, car pooling and multimodal solutions tailored to companies, organizations, cities and private individuals, KINTO Europe is ideally positioned to meet these requirements.
“We cannot simply follow a defined approach like our competitors or other mobility players in the market. Instead, we will find our own way that uses our unique advantages and differentiates us in the mobility sector, ”said Tom Fux, CEO of KINTO Europe.
“There is no defined roadmap for what we propose. We need to develop our own strategy based on our particular business strengths and capabilities. KINTO is not a single service or product that is tied to a location. It's really diverse. Therefore, we are building a one-stop-shop for mobility services to become the mobility provider of choice for all types of customers. "
Toyota's European dealer network will continue to play a crucial role. Toyota is committed to expanding its partnership with its retailers to turn them into mobility service providers, building on the unique strength of its longstanding relationships.
With KINTO, they can offer new mobility services beyond the traditional sale and maintenance of vehicles, with which customers can access precisely the customers they want from their existing premises or other locations, when and for how long they want.
