Agility is often seen as a process when it is really a mindset (supported by processes, of course). Yes, it's all about testing and learning and new ways of working, but at the heart of agility is the determination to give the customer something he or she wants or needs. That is the point. The
The continued globalization of the Wrangler brand shows Kontoor's commitment to accelerate brand growth through new sales channels and regions Kontoor Brands, Inc., a global lifestyle apparel company with a portfolio led by two of the world's best-known consumer brands, Wrangler and leeannounced that Wrangler, a global denim and casual wear icon, has expanded the
In the early 1990s, the Ford Motor Company initiated an extensive internal branding project. The project included formulating the brand promises for the corporate brand, automobile brands, and car models for each brand. A large three-day employee event was held in the Cobo Hall. As part of the event, each employee received a newly written
Domino is offering a special bonus to more than 11,500 company-owned stores and hourly team members and supply chain drivers in December Dominos pizza Inc.., the world's largest pizza company based on global retail sales, announced this week that more than 11,500 company-owned hourly team members and store and supply chain drivers will receive a
Rita is replacing Keith Williams, who stepped down from the John Lewis Partnership Board in April 2020 The John Lewis partnership has announced that Rita Clifton CBE will become its next Vice-Chair. Rita, who will join the Partnership Board in February, has extensive experience as a non-executive director in a number of sectors that face
The Pringles 2021 big game spot will roll out in early 2021 for all brand communications including on-pack, digital and in-store promotions After three successful years in the big game Pringles announces his return as an advertiser on the biggest snack day of the year. With brands taking center stage during the popular commercial breaks,
One way to maintain a balance between leadership teams and systems when organizations and brands seek rapid growth is to implement a "Monday meeting." A certain type of meeting that can result in reducing work and increasing a company's metabolism. The simple idea is that company executives meet once a week with a promise: at
Estrella Jalisco is committed to spreading brightness and color, pledging to provide free lighting, and paying utility bills for families across the country Estrella Jalisco, the beer brand dedicated to bringing color and light to communities in the United States, is literally brightening up neighborhoods this Christmas season. The company works with beloved actor America
I'm not exactly sure what to call the text effect. I'm going to show you how to create it in this Adobe Illustrator tutorial, but it's the kind of futuristic text style you might see on old VHS tapes, old sci-fi movie titles, etc. or maybe even classic sports or tech brand logos. The best
Corona celebrates the 30th anniversary of its legendary Christmas advertisement "O’Tannenpalm" This year is 30 years ago corona Beer made its debut in its iconic TV commercial, "O’Tannenpalm," and to celebrate, the brand shipped the folks in Corona Del Mar, California over a little slice of paradise MullenLowe PR LA. Corona's "O’Tannenpalm" is one of
