Corona beer delivers a bit slice of paradise to of us in Corona Del Mar
Corona celebrates the 30th anniversary of its legendary Christmas advertisement "O’Tannenpalm"
This year is 30 years ago corona Beer made its debut in its iconic TV commercial, "O’Tannenpalm," and to celebrate, the brand shipped the folks in Corona Del Mar, California over a little slice of paradise MullenLowe PR LA.
Corona's "O’Tannenpalm" is one of the most classic Christmas ads of all time, perhaps the simplest distillation of a brand in a holiday context ever produced. And it has certainly proven itself – it first premiered in 1990.
To celebrate his 30th birthday, the MullenLowe PR Los Angeles team put together a cute chill stunt in Corona Del Mar. In addition to palm trees adorned with twinkling lights, they equipped a flatbed truck with a replica of the beach hut from the commercial. Then a team of Corona brand ambassadors – socially distant and of course with the right PPE – delivered fully decorated palm trees to the residents of the city?
Corona Del Mar was chosen not only for its brand-friendly name, but because everything Corona has in its name could use a little more love at the moment.
Through this Friday, Corona is expanding shipments to residents across California. People can enter a sweepstakes to receive a palm tree by following @CoronaExtraUSA and responding with #FelizNavidadSweepstakes.
Corona is also donating $ 30,000 to #HashtagLunchbag, a nonprofit that creates and distributes packed lunches nationwide along with inspiring handwritten messages.
“With this year's 30th anniversary of the“ O’Tannenpalm ”commercial, we wanted to be inspired as much as possible by the icon. We anchored the stunt in simplicity and nostalgia – and the decision to activate in Corona Del Mar was our humorous way of recognizing the unique challenges of 2020, ”said Kayla Gorski, Vice President of MullenLowe PR LA.
“From an execution standpoint, this was by far our most layered and complex production of the year, which was ironic for its simplicity. We have carefully evaluated every production detail to make sure we pull it off as safely as possible. We worked with an incredibly small crew, a drone operator, huge boom mics and cue cards to keep social distance, and a lot more. If the pandemic taught us anything from a stunt standpoint, it was the value of being lean and mean and making a game plan for every possible scenario. "
