Estrella Jalisco companions America Ferrera to unfold gentle and cheer
Estrella Jalisco is committed to spreading brightness and color, pledging to provide free lighting, and paying utility bills for families across the country
Estrella Jalisco, the beer brand dedicated to bringing color and light to communities in the United States, is literally brightening up neighborhoods this Christmas season. The company works with beloved actor America Ferrera to help people light up their homes for the holidays by giving free decorative lights and by covering their utility bills.
Home Holiday Light Displays always bring joy to the short winter days. However, the additional costs associated with new lights or the increased electricity bill could add an extra burden, especially in 2020.
That is why the brand launched the Estrella Jalisco Holiday Lights program to ensure that more families can experience the joy of the season without worry. In a social post, America Ferrera kicked off the program this morning and encouraged Americans to join her and the beer brand on the mission.
"I love the Christmas season and with the time of year being so different this year I'm more grateful than ever for the joy and brightness that Christmas lights bring to neighborhoods," said America Ferrera. "I'm very excited to be working with Estrella Jalisco. Together, we're helping families light their homes for the holidays by giving them the opportunity to cover their electricity bills."
With the Estrella Jalisco Holiday Lights Program, Estrella Jalisco and America Ferrera are encouraging people to put up colorful Christmas lights to win a gift card for the home electricity bill – or extra decorative lights.
To participate, reply to the Estrella Jalisco Holiday Lights Program social post using the hashtags #EstrellaLights and #Sweepstakes on Twitter, Instagram or Facebook and win one of 400 US $ 100 / £ 74 gift cards for decorative Christmas lights and utility bills . Submissions will be accepted until December 17, 2020.
Estrella Jalisco is an authentic Mexican beer first brewed in Guadalajara, Jalisco, known for its colorful and vibrant culture. To honor this story, Estrella Jalisco has a mission to bring colorful art and brightness to 100 communities by 2025.
The brand has raised $ 1M / £ 740,000 to help achieve this goal and has funded everything from a newly formed Artists in Residency initiative to street murals to this colorful Holiday Lights program.
“As a beer brand whose mission is to spread color, brightness and positivity, at Estrella Jalisco we understand the joy that Christmas lights have in the neighborhood,” said Jayden Kahl, Marketing Director at Estrella Jalisco.
"Through this program and our partnership with America Ferrera, we look forward to relieving financial worries while enabling more families to have a brighter, more colorful Christmas season."
