Scripbox is India’s leading digital wealth management service and is known for creating simple and elegant user experiences in a complex field. Scripbox uses proprietary algorithms to provide a holistic view of investments and personalized recommendations for better results. Manu Prasad has been leading the company’s marketing team for some time and has experience working
At first glance, the liquor business doesn’t seem to necessarily need customer-centric innovation. After all, revenue from the alcoholic beverages market has grown steadily over the past decade and is expected to continue even after a slight decline in the wake of Covid-19. Drinks have become a crucial part of the experience for many customers,
(123rf)Seoul-based consulting firm KPMG Samjong on Wednesday urged local financial firms to accelerate their sustainable corporate governance through business strategies that focus on environmental, social and governance (ESG) factors. “To improve corporate values, local financial institutions should incorporate ESG values into their business processes, from strategy development to risk management,” said KPMG Samjong in his
Photo: IANS In this day and age, having an online presence is not enough for you or your brand. With a plethora of options available to consumers on the internet, the competition has surpassed the normal and healthy level; This requires a top position in the market. There are tons of ways to do this,
Die Pandemie des Jahres 2020 hat digitale Strategien in den Vordergrund des Geschäftsalltags gerückt. Kluge Unternehmen nutzen die Möglichkeiten, ihren digitalen Fußabdruck voranzutreiben, voll aus. Im vergangenen Sommer hatte diese aufstrebende Social-Media-App Clubhouse nur ein paar tausend Benutzer, hauptsächlich Techniker aus dem Silicon Valley und Risikokapitalgeber, die sich während der Pandemie miteinander verbinden wollten. Heute
← Events August 26.02.2021 • Webinar 2:00 p.m. ET Visit the event page to register Direct mail is an essential part of any marketing strategy. Without them, you are skipping valuable touchpoints and losing serious ROI. Integrating direct mail into their digital marketing strategy has enabled retailers like thredUP to increase the number of touchpoints
If understanding the market is about understanding yourself in order to set your business strategy while understanding your customers and their needs and wants, then positioning is about what you do to bring those two things together. The purpose of positioning is to help buyers understand your offering quickly so that, as they search for
West Palm Beach, FL, USA, 07/20/2021 / CEPAC / In the digital arena, the goal of every company is to be the best in their niche. Every business needs the best digital marketing strategy in order for their brand to appear first in Google searches and be the first choice. Unfortunately, however, this is a
Digital has undoubtedly become one of the most important channels of choice during the pandemic. A 2020 global COVID-19 Digital Sentiment Insights Survey conducted by McKinsey showed that 71% of users, both first-time and regularly, intend to use digital channels to the same extent or more after the pandemic. A quarter of those surveyed stated
How can a small business target customers?For the past few seasons we’ve looked at how a small business can attract customers Inbound marketing. Inbound marketing is the process of creating content in various formats that help attract customers. Inbound marketing is a long-term marketing strategy for small businesses and should be part of the company’s
