The Position of Direct Mail in Your Digital Advertising and marketing Technique
← Events
August 26.02.2021 • Webinar 2:00 p.m. ET
Visit the event page
to register
Direct mail is an essential part of any marketing strategy. Without them, you are skipping valuable touchpoints and losing serious ROI. Integrating direct mail into their digital marketing strategy has enabled retailers like thredUP to increase the number of touchpoints after purchase and see a 10-15% increase in performance.
No marketing channel should exist in a silo; Direct mail is no exception. And while marketers have mastered the ability to combine these digital tactics into one cohesive marketing strategy, far fewer marketers have incorporated direct mail into their digital strategy. In this webinar, we highlight the importance of integrating direct mail, which can make marketing strategies more effective and open up new ways to generate, re-approach and retain leads. In the webinar we will discuss:
- How to integrate direct mail marketing into your digital channels
- Ways to use direct mail to address the weaknesses in email, social, digital advertising, and other digital channels
- Why spending on digital marketing no longer delivers the results you used to have
