LinkedIn has entered an agreement to acquire Oribi, an Israel-based marketing analytics company. A current leader in professional networking, LinkedIn plans to integrate Oribi into its marketing solutions platform to enhance capabilities in measuring website conversions with automated tags, according to a blog post from Tomer Cohen, Chief Product Officer at LinkedIn. “Today’s marketers rely
Picture for representation purposeDViO Digital has bagged the digital creative and social media marketing mandate for ZebPay, a platform for bitcoin and other digital currencies. As part of the mandate, DViO Digital will be responsible for implementing creative digital strategies and amplifying the brand’s robust presence across social media platforms. In addition, DViO Digital will
As we enter the third year of the pandemic, the digital marketing landscape is anything but slowing down – you’ll see in the trends – and as marketers, simply staying ahead of the curve is not enoughBy Rohit OnkarIn my 12 years of being a digital marketer, I’ve seen new trends emerge almost every quarter.
As we enter the third year of the pandemic, the digital marketing landscape is anything but slowing down – you’ll see in the trends – and as marketers, simply staying ahead of the curve is not enoughBy Rohit OnkarIn my 12 years of being a digital marketer, I’ve seen new trends emerge almost every quarter.
Picture for representation purposeA report by Red Labs, a part of Rediffusion, explores the applications of digital twins across various sectors of business, including marketing and retail. The report borrows IT major IBM’s definition of digital twins as ‘… a virtual representation of an object or system that spans its lifecycle, is updated from real-time
Search interest in digital loans grew by 90 per cent as Indians explored the idea of lending through online platforms and mobile apps. (Picture used for representational purpose/iStock)Fifteen per cent searches were brand new — from new-user segments across categories and for all kinds of queries.As per Red Lab’s report based on Google Trends Report
Errol Marquis (Image courtesy: LinkedIn)Reliance Jio’s brand communications and digital marketing head, Errol Marquis has moved on from the company after a six year stint. Marquis announced this through his LinkedIn post. Marquis wrote, “After 6 plus years, 50+ awards, 100+ campaigns, 500+ events and 450 million subscribers, I bid adieu to Reliance Jio. I
Lyxel&Flamingo bags the digital marketing mandate for NewU.Dabur’s beauty retail business NewU has onboarded digital marketing agency Lyxel&Flamingo as its digital marketing partner. The agency will be managing the brand’s digital marketing duties, comprising social media marketing, website management and automation, search engine optimization, influencer management, and digital media buying.Lyxel&Flamingo will be responsible for enhancing
Cryptic Intel bags in digital marketing mandate for Pure Brown (Representative image)Digital marketing and communications consulting firm, Cryptic Intel, has bagged the social media mandate for Pure Brown (Purushya Wellness), a lifestyle brand for men.The win was achieved by the agency after a multi-agency pitch.The agency will be responsible for shaping the brand’s digital journey
Ankit Desai Fast-moving consumer goods(FMCG) company Marico has roped in Ankit Desai as the head of media and digital marketing for its India and Global Center of Excellence. This is the second time that Desai will be holding the position, after his first stint with Marico ended in 2019.After working at Marico for eight years,
