Ankit Desai quits Hotstar, rejoins Marico as media and digital advertising and marketing head, Advertising & Promoting Information, ET BrandEquity
Ankit Desai Fast-moving consumer goods(FMCG) company Marico has roped in Ankit Desai as the head of media and digital marketing for its India and Global Center of Excellence. This is the second time that Desai will be holding the position, after his first stint with Marico ended in 2019.
After working at Marico for eight years, Desai joined Hotstar in 2019 as the vice president and head – product revenue strategy (entertainment). He was given additional responsibility for brand measurement and insights in 2021.
Desai has more than 15 years of experience in marketing and media and has worked with Imagine TV where he was involved in the pre-launch and launch plans for NDTV Imagine and responsible for the overall marketing for the channel. He has also worked as a media planner at GroupM – MindShare Fulcrum.
Jain also wants to be responsible for the overall corporate Lenovo brand in India…
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