“One of the biggest challenges marketers face today is getting people to convert and stick with them as lifelong customers,” said Gene De Libero, chief strategy officer and head of consulting for marketing technology consultancy GeekHive at our recent MarTech conference.There are several factors that can affect a brand’s ability to acquire, convert, and retain
MParticle, a customer data infrastructure company, has announced that it will add data subject rights routing (DSR) to its functionality. The company wants to make it easier for organizations to respond to deletion requests from data subjects. This builds on the company’s data subject request functions. Platform users can automatically route delete requests to supported
Customer experience (CX) expectations have changed over the years due to the rise of digital marketing. With better communication options, customers now expect all brands in all industries to offer multi-channel engagement. Brands are expected to maintain simple and clear communication across multiple media channels based on different digital marketing technologies and strategies. Excellent customer
The Digital Marketing Competition is a game changer for academicsPublished: October 18, 2021 at 11:00 a.m. CDT|Updated: 27 minutes agoHammond, Ind., Oct 18, 2021 / PRNewswire / – The digital marketing competition sponsored by Matthew Hanson and Matthew Wells from Purdue University Northwest in Northwest Indiana, is transforming the game for budding marketers around the
The Westlake Police Department, which serves the Westlake suburb of Cleveland, has hired The DiJulius Group, a Cleveland-based consulting firm, to help the police develop a customer experience program. The announcement follows a similar assignment that The DiJulius Group – a specialist in customer service training and advice – completed for the Charlotte Metropolitan Police
Thoughtworks helped the bank achieve this vision by building a data governance platform that enables a self-service data catalog with high quality data sets. The platform complements the bank’s new Stream-First data platform and enables the effortless creation and use of databases. Implementing data governance with Thoughtworks’ data mesh principles alleviated challenges related to data
International design consultancy Charcoalblue has created a new business unit that aims to deliver a great guest experience to companies in the workplace, technology, exhibition and event sectors.Founded in 2004, Charcoalblue now has six studios in the UK, US and Australia and has built its global leadership reputation through projects including the National Theater, the
Magnum’s foodie experience brings to life the brand’s belief that indulgence has more than one layer Called the “Magnum Enjoyment Sensorium”, it celebrates the brand’s latest ice cream, Magnum Double Gold Caramel Billionaire and will take place as both a digital and personal immersive experience. Designed in collaboration with food anthropologist Caroline Hobkinson, the Sensorium
PARIS–(BUSINESS WIRE) – Regulatory news: Sopra Steria (Euronext Paris: SOP), a European leader in digital transformation, today announced its plans to acquire Labs, a Norwegian consultancy specializing in digital user experience. Labs is based in Bergen, Norway’s second largest city. It employs around fifty consultants who specialize in digital services to transform the customer experience.
NEW YORK–(BUSINESS WIRE) – Sisense, the leading AI-powered platform for analytics adoption everywhere, today announced that it is once again an overall leader in Dresner Advisory Services, LLC’s Wisdom of Crowds Business Intelligence (BI) Market Study 2021. The comprehensive annual study, which aims to identify key BI trends and illustrate how they are being reported
