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MParticle, a customer data infrastructure company, has announced that it will add data subject rights routing (DSR) to its functionality. The company wants to make it easier for organizations to respond to deletion requests from data subjects. This builds on the company’s data subject request functions. Platform users can automatically route delete requests to supported editions.

The European GDPR, California’s CCPA / CPRA, and Brazilian LGPD give consumers rights to their personal data and instruct companies to process data subject requests within enforceable time limits. When a user files a request for deletion, a company has one month to comply under the GDPR and 45 days under the CCPA / CPRA rules.

The MParticle Data Subject Inquiry capabilities are designed to help customer service and compliance teams initiate access, portability and deletion requests through the mParticle dashboard or programmatically through the API. With the new data subject request routing feature now available in beta, delete requests can be routed concurrently to a library of pre-built integrations, including support for Amplitude, Blueshift, Braze, Kochava, and more.

In other customer experience and digital marketing software news …

Cooperation with Adobe announced

Validity, a provider of data quality and email marketing solutions, has announced a strategic partnership with Adobe as part of the Adobe Exchange Partner Program. The new collaboration builds on existing partnerships between Everest, Validity’s successful e-mail platform, and Adobe Campaign, Adobe’s solution for orchestrating, introducing and measuring personalized cross-channel marketing campaigns. This collaboration is designed to help Adobe customers better analyze and optimize email marketing programs with a unified view, expertise, and data.

The Adobe Exchange Partner Program is a select group of compatible, best-in-class solutions that, in turn, enhance the capabilities of Adobe Campaign.

Theorem extended LinkedIn offer

Theorem, a provider of digital media and marketing services and LinkedIn Marketing Partner, is expanding its LinkedIn offering. Theorem’s new Creative Optimization packages include an audit of digital channels to develop concepts for social campaigns and campaigns with social contributions.

As a certified LinkedIn Marketing Partner since 2018, Theorem offers its customers a range of digital solutions, including custom creative service packages with content reviews, original copy and design, and A / B testing. Theorem also led to the original design and development of landing pages, microsites, programmatic ad design, message and display ads.

Madison Logic releases advanced account prioritization features

Madison Logic, an Account Based Marketing (ABM) platform, announced the latest version of the ML platform with ML Insights, which shows purchase intent and leverages an integrated data set to drive intelligence for engagement and revenue conversion from purchase-ready accounts.

ML Insights combines three signals under one roof to create a holistic view of companies:

• B2B research uses third-party signals to provide marketers with insight into the ready-to-buy accounts that are consuming web content about specific products or solutions on different websites.
• Install Base takes advantage of an account’s technology investments in complementary or competing hardware and software applications to focus on the accounts that are most likely to buy.
• The historical performance reveals the buying centers that interact specifically and actively with relevant content and advertising.

LiveRamp and Lotame Announce Expanded Identity Partnership

LiveRamp and Lotame announced an expanded identity partnership that focuses on providing improved interoperability between identity spaces. In the future, Lotame customers who use Lotame Panorama ID will also be able to access RampID – LiveRamp’s personal, data protection-oriented identifier.

The transaction with RampID enables target group-based activation and measurement across digital channels. This, in turn, enables marketers to create a more holistic view of their customers, according to company officials.

DemandJump Announces Final Agreement to Acquire Metonymy Media

DemandJump, a marketing strategy platform, announced the acquisition of Metonymy Media. The acquisition will accelerate DemandJump’s development of content that company officials say will drive higher page rankings, qualified traffic and leads.

Metonymy Media is a content agency that achieves measurable search engine optimization (SEO) results through an existing partnership with DemandJump. The company’s creative team of authors works with DemandJump’s Marketing Strategy Platform to deliver first-page ranking results to both B2B and B2C companies and agencies, company representatives promised. The companies plan to produce their results to fuel agency partner and client growth.