The realm of B2B digital marketing is highly competitive, which means ad hoc approaches to digital marketing strategies won’t bear much fruit. For any business looking to compete effectively in this space, developing evergreen digital strategies is the key to success.These strategies require in-depth research, planning, creativity, and measurement. Internally, the strategies in terms of
Leeds-based Silverstone Building Consultancy was hired to help restore a historic Yorkshire hotel. The company was hired by The Inn Collection Group to manage the project for the renovation of the 40-bed Ripon Spa Hotel. The venue dates back to 1906 and was the fourth acquisition by the Northumberland-based Yorkshire company. An active phase for
Unilever lays the groundwork for a focused approach to collaborating with college athletes with the first Degree Deodorant campaign As a company committed to building a fairer and more inclusive society, Unilever wants to set a thoughtful and positive precedent for working with college athletes as the ability to monetize the name, image and likeness
Opportunity for companies to join the building construction advisory framework Published on July 5, 2021 Scotland Excel is developing a framework for construction-related consulting services for buildings and land and will talk to potential providers about this online on Tuesday. The new building construction advisory framework will enable businesses to do business with public entities,
HR professionals need to rethink how their organization can become more agile in order to react quickly and successfully to the next crisis, the shortage of skilled workers or the sudden shift in demand. To do this, HR must become an internal driver of change in their organization and move away from transactional service-based activities
Mercedes has canceled its subscription service Mercedes Collection. The two-year pilot, which offers paid access to 30 different models, insurance, breakdown assistance and maintenance, had around 100 participants. The Mercedes Collection offered people a different way of driving than buying or leasing. Apparently the expected profit did not materialize. On the other hand, Mercedes has
A super app is the name given to a type of app that allows the user to accomplish a number of different things in a single ecosystem, by housing a range of ‘mini’ applications under one roof. The format was pioneered by chat app WeChat (Weixin in China), which introduced a feature called ‘mini-programs’ in
Fashion is characterized by both flocking and differentiation. Consumers want to belong to a group and at the same time assert their individuality both as a person and through their style. When H&M tried to define their brand and experience, they decided not to look for or invent anything new and different. Instead, they chose
In order for telecommunications service providers to thrive in this rapidly growing industry, it is important to develop a marketing strategy that businesses can use to build Long-term relationships with their customers. The telecommunications industry, like many other industries, is constantly changing. These changes include technological advances, market innovations, consumer behavior adjustments, and more. telecommunications
In 1966, a year before the summer of love and two years before the original Woodstock, two macrobiotic lifestyle gurus, followers of the great George Ohsawa, opened a health food store called Erewhon. With Erewhon the title is to be understood as the word “nowhere” backwards, although the letters “h” and “w” are transposed. It
