Unilever commits to constructing a extra equitable and inclusive society
Unilever lays the groundwork for a focused approach to collaborating with college athletes with the first Degree Deodorant campaign
As a company committed to building a fairer and more inclusive society, Unilever wants to set a thoughtful and positive precedent for working with college athletes as the ability to monetize the name, image and likeness of college athletes (NIL) goes into effect on July 1, 2021.
One of the most important pillars of Unilever’s sustainable business strategy is to contribute to a fairer, more socially inclusive world. Unilever’s approach to working with college athletes will underline this strategy to highlight targeted initiatives, deepen the stories and experiences of athletes, and provide overall equal pay for both male and female athletes.
“This moment represents a great opportunity to set a precedent for meaningful and thoughtful collaboration with college athletes,” said Rob Master, VP of Media and Digital Engagement at Unilever NA. “It’s not just about the star players or top draft picks – we want to amplify the voices and stories of athletes across the spectrum of college sports who have dedicated their lives to their sport and inspired others through their stories.”
As part of graduation Long-term commitment to helping millions of young people change their lives through the power of movement, the brand has allocated more than $ 5 million / £ 3.6 million over the next five years to inspire more people Pushing Your Limits – The Breaking Limits Program.
The initiative supports those who are confronted with the greatest hurdles in being active and offers them access to coaches and mentors as well as safe spaces to move about. The Breaking Limits team of college athletes announced today is one element of that commitment.
The Degree Breaking Limits team will spotlight a diverse group of college athletes from a range of sports that inspire people to push boundaries every day. The brand will feature the Breaking Limits team of college athletes on their Instagram page and will add more athletes to the Breaking Limits roster later this year.
“Our Degree team firmly believes that exercise has the power to unleash physical, mental, and social benefits that can change your life, and the opportunity to work with exceptional college athletes who embody this every day is something Celebrate the Degree and Unilever with enthusiasm, ”said Chiara Grillo, Senior Marketing Manager, Diplom.
“We now have an opportunity to continue advancing the stories of how college athletes have overcome personal and social challenges and how they encourage others to keep moving to push their own limits.”
The brand celebrates college athletes through a number of programs, including funding for local community projects (e.g., leisure centers, youth organizations) and content partnerships.
To contract with college athletes in a compliant manner that complies with NIL rules and regulations of state law and NCAA guidelines, Unilever works with Opendorse, the industry’s leading athlete marketing platform.
Enabling thousands of professional athletes to receive and activate advertising contracts for over eight years, Opendorse provides brands and fans with a lawful marketplace to search thousands of athletes for NIL activity from pitch to payment in minutes instead of months book and manage.
