Shubhranshu Singh strikes on from Royal Enfield, Advertising and marketing & Promoting Information, ET BrandEquity
Shubhranshu Singh (file photo)Royal Enfield’s global marketing director, Shubhranshu Singh, has left his position after three years with the motorcycle company, sources close at hand have confirmed. Singh was unavailable for comments at the moment.
At Royal Enfield, Singh was responsible for all facets of branding and marketing. This included digital marketing, media management, content development, consumer and market insights, corporate communications, events and community, brand equity and architecture, regional marketing and corporate branding.
Prior to that, Singh was Marketing Director at Star Sports and Marketing Director at Visa and Diageo India. He also worked as Marketing Manager at Hindustan Unilever. At Visa, he led brand management, communication development, activation and customer marketing, market and consumer research, as well as media use and investments across the portfolio for the region.
Singh’s next step is still unknown.