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Mirum India wins marketing automation mandate for GRT Jewelers. Mirum India, a digital solutions agency belonging to the WPP Group, has won the marketing automation mandate for the jewelry brand GR Thanga Maligai, also known as GRT Jewelers. The agency will be responsible for implementing several products as part of the Salesforce Marketing Cloud Stack.

GR Ananthapadmanabhan, Managing Director of GRT Jewelers, said, “At GRT Jewelers we have built deep relationships with our customers that span decades and generations. We believe that Mirum’s expertise and platform understanding will continue to help us create richer experiences for all of our customers. “

GR Radhakrishnan, Managing Director of GRT Jewelers, said, “GRT currently has millions of happy customers around the world and this partnership in marketing automation will go a long way toward further improving customer satisfaction.”

Hareesh Tibrewala, Joint Chief Executive Officer, Mirum India, said, “As a consumer-centric brand, GRT Jewelers aims to connect with its customer base through relevant, contextual and personalized communication across all digital channels such as email, SMS, social media channels, cell phones, etc. . Mirum is very excited to partner with one of the most trusted jewelry brands in the country. With our experience of over a decade and the successful implementation of more than 120 marketing cloud stack projects, we are confident of delivering the industry-leading and integrated solution for GRT Jewelers. “

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