125 digital campaigns honoured with digital advertising and marketing award
Around 125 digital campaigns were named winners of the fifth Digital Marketing Awards for digital works in Bangladesh yesterday.
The Digital Marketing Award 2021, an initiative of the Bangladesh Brand Forum (BBF), was presented by the Meghna Group of Industries at an event in Le Méridien Dhaka on Saturday, according to a statement.
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The winners were selected from 18 categories in four ranks. There were 15 gold, 46 silver, 64 bronze winners and this year there was no Grand Prix winner.
More than 1,000 nominations were submitted for the award. Among these, 474 campaigns were shortlisted by nine jury panels and 125 were selected as the ultimate winners from nine grand jury sessions of the award.
“In the era of the dual existence of digital and physical dimensions, we have to activate our human emotions more strongly and open up the next era of innovation and possibilities, our digital strategies should be coordinated,” said Nazia Andaleeb Preema, Director at BBF.
The award was preceded by the eighth Digital Summit. The Digital Summit was launched in 2014 by the Bangladesh Brand Forum and is the top platform for the country’s digital marketers.
This year’s summit was attended by more than 400 professionals. The theme of the summit was “Future Proofing Digital Strategy”.
The aim of the summit was to spread knowledge about improved acquisition methods and intelligent marketing and to show in the constantly evolving market how they can future-proof their strategies in the constantly changing market.
The summit consisted of 6 keynote sessions, 4 panel discussions, 3 insight sessions, 2 case studies, and the speakers came from different regions of the world and shared their knowledge.
There were also well-known local experts who discussed several topics.
Shariful Islam, founder and director of BBF, urged all companies developing digital strategies for their customers to bring the perspective of the people, the community and Bangladesh as a whole on board.
“If all these elements do not grow together at the same time, companies cannot grow sustainably.”
