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Coca-Cola unveils the most iconic packaging backed by some of the brand’s most creative, consumer-centric marketing efforts to date

Coca-Cola without sugar launches an even more delicious and refreshing recipe – and bold new packaging – to deliver an even more iconic Cola flavor.

The new recipe, which tweaks the brand’s existing flavors and ingredients, hits shelves in the US this month, with full nationwide distribution in the US and Canada starting August, and full distribution in September. All listed ingredients and nutritional information remain the same.

“Recognizing that tastes and preferences are constantly evolving, we focus on continuous improvement to bring fans the best tasting Coca-Cola they want – with no sugar or calories – in the most iconic packaging and powered from some of our most creative, consumer-centric marketing, ”said Rafael Prandini, Coca-Cola TM Category Lead, North America Operating Unit, who added that consumer response to taste tests was positive.

A simplified packaging design is anchored by the iconic Coca ‑ Cola logo and red notices, with the black Spencerian font indicating the Zero Sugar variety and the message “Now More Delicious” highlighting the new formula in the USA.

All Coca ‑ Cola Zero Sugar packaging – including 7.5 oz. and 12-oz. Cans, cool packs and 13.2-oz., 16.9-oz., 20-oz., 1.25-liter and 20-liter bottles – are the optimized graphics as well as in Coca ‑ Cola Zero Sugar Packaging in Canada includes – including – 222ml & 355ml cans and 250ml, 300ml, 500ml, 710ml, 1L and 2L bottles.

To celebrate and debut the launch of the new Coca ‑ Cola Zero Sugar, the brand will appear in Manhattanhenge on July 13 at 7:30 pm as New Yorkers prepare for the spectacular sunset. A banner plane will fly over to showcase the new and improved taste and look and a sign that reads “Best Coke Ever?” followed by the unveiling of the new Coca ‑ Cola Zero Sugar Can at sunset.

Manhattanhenge takes place in New York City from July 12-13 this year, when the sunset is perfectly aligned with the east-west facing streets and the sun frames between the skyscrapers as it sinks below the horizon. The event attracts thousands of New Yorkers and tourists annually.

Viewers at major intersections were given a “first sip” of the product ahead of its official launch on July 12, and posters across town will be spreading the Coca-Cola Zero Sugar news. And the excitement isn’t limited to the Big Apple; Fans across the country can download special Coke Zero Sugar Snapchat Lenses to snap selfies at home at sunset.

“As the country reopens, we want to be part of this beautiful, culturally relevant moment that naturally happens in New York City,” said Natalia Suarez, senior brand manager, Coca-Cola TM, North America Operating Unit. “Activation is based on the idea that the best moments are even better with a Coke. And we believe that this is the best cola ever. “

An integrated marketing and sampling campaign invites consumers to try the product and find out if it is the “Best Cola Ever”. Creative is set to break out across outdoor, retail, streaming audio / local radio, online video, digital and social media channels next month. Additional content in the fall will leverage the brand’s longstanding connections with professional and college soccer teams.

The reformulation, currently on shelves across Europe and Latin America, supports The Coca ‑ Cola Company’s strategy of offering a broad portfolio of beverages that suit a variety of tastes and lifestyles – while moving fast and smart and experiment in a disciplined manner.

Coca ‑ Cola Zero Sugar, launched in 2005, was reformulated in 2017 to bring its taste even closer to Coca ‑ Cola. Since then, the brand has grown consistently in double digits.

“To continue to grow our diet and lighting category, we must continue to challenge ourselves to innovate and differentiate ourselves, just like other iconic brands have,” said Suarez. “The consumer landscape is constantly changing, which means we need to evolve to stay on top.”