Coca-Cola Creations introduces ‘Area’ drink
Coca-Cola set to distribute new flavor today The Coca-Cola Company has unveiled a new flavor called ‘Starlight’ and it supposedly tastes like space! It is the first drink in a new program ‘Coca-cola Creations’ as this new platform progresses, we should see the soft drink marketer introduce limited-edition experimental flavors and accompanying digital and real-world
Coca-Cola pronounces possession of BODYARMOR
PICTURE SOURCE – PEXELS – KAROLINA GRABOWSKI The Coca-Cola Company announced today that it has acquired full ownership of BODYARMOR, a line of sports and hydration beverages that complement the Coca-Cola beverage portfolio and have significant potential for long-term growth. “Ten years ago we set out with the vision of developing a sports drink that
Coca-Cola and World Wildlife Fund celebrates 14 years of progress
The Coca-Cola Company and WWF help vulnerable communities build resilience to climate change and water scarcity For more than a decade, The Coca-Cola company and World Wildlife Fund (WWF) have come together to ensure healthy, thriving freshwater pools around the world. This water stewardship work began in 11 freshwater pools and has expanded to programs
Coca-Cola Zero Sugar unveils a refreshed style and look
Coca-Cola unveils the most iconic packaging backed by some of the brand’s most creative, consumer-centric marketing efforts to date Coca-Cola without sugar launches an even more delicious and refreshing recipe – and bold new packaging – to deliver an even more iconic Cola flavor. The new recipe, which tweaks the brand’s existing flavors and ingredients,
The Coca-Cola Co basic counsel switches to consultancy function | Beverage Trade Information
Coca-Cola Co’s senior attorney Bradley Gayton will take on a new role as advisor to CEO James Quincey after just seven months in that position.Bradley Gayton joined Coca-Cola in September last year Gayton, who was named General Counsel to Coca-Cola last September, will work with Quincey to “achieve certain key goals,” the company said late