Ralph Lauren will introduce Cradle to Cradle-certified products, identify resale and recycling options for consumers, and scale technologies that continue to use materials Ralph Lauren Corporation has announced a comprehensive circularity strategy to further advance its sustainability goals. The strategy is based on Ralph Lauren’s iconic vision to create timeless products. It is based on
The digital business transformation can be compared to a permanent disruption, a self-imposed regime that does not recognize the transformation as a one-off endeavor, but rather as an ongoing commitment to adapting to changing customer needs and changing industry landscapes. One of the biggest changes in business in the last decade has been value creation.
Sui Er connects with women around the world and encourages them to discover Elizabeth Arden and her timeless values Elizabeth Arden announced that it has named top supermodel and actress Sui He as the brand’s global brand ambassador for its skin care category. Sui is a modern day pioneer recognized as one of the best
We are trained solution finders. At school we are asked questions and the quality of our solutions is assessed. As we evolve in our careers, management examines the solutions we propose rather than the questions we asked. In annual reviews, “performance” is usually defined as creating and implementing solutions, rather than finding the best problems
New Balance shares a multitude of stories and experiences of its athletes and ambassadors across all channels New balance celebrated International Women’s Day by launching a storytelling series that focuses on women’s self-expression and women’s empowerment. In line with the brand’s commitment to purposeful action and storytelling, New Balance will share a variety of stories
Luxury marketing is mostly about exclusivity. If everyone has it, it’s not a luxury. The popular bumper sticker slogan “Whoever dies with the most toys wins” sums up the desire to collect these badges of achievement. Many marketers try to target wealthy, upscale buyers. This makes sense because these consumers obviously have the resources to
Four iconic Häagen-Dazs flavors have been renamed after the different successful aromas of these women in order to encourage more women to achieve their goals You may have a hard time playing favorites with ice cream, but four popular flavors are out Häagen Dazs are crowned with a special meaning. The brand is commemorating International
The Corona Beer initiative creates new agricultural jobs in the community and improves the quality of the harvest corona Beer lovers know there’s only one thing that can do better: add a wedge of lime. It is a ritual practiced in countries around the world including China. What is less well known is that China
John Lewis supports the expansion of the SFA’s new cashmere standard from Mongolia to the Inner Mongolia region in China The John Lewis partnership announced plans to fund a three-year Sustainable Fiber Alliance (SFA) program to support the expansion of the SFA’s new Kashmiri standard from Mongolia to the Inner Mongolia region of China. Climate
Last October, the shareholders of Procter & Gamble, owners of megabrands such as Tide, Bounty, Crest, Pampers, Olay, Gillette and Downy, approved a proposal to publish a report on anti-deforestation measures. The Board of Directors had advised against approving the proposal. P&G uses a lot of forests. There are the brands Bounty (paper towels and
