Elizabeth Arden faucets Sui He as World Model Ambassador
Sui Er connects with women around the world and encourages them to discover Elizabeth Arden and her timeless values
Elizabeth Arden announced that it has named top supermodel and actress Sui He as the brand’s global brand ambassador for its skin care category.
Sui is a modern day pioneer recognized as one of the best Asian models to achieve worldwide recognition on and off the runways. After working locally in China, she entered the international scene as the first Asian model to ever open an American designer show for Ralph Lauren’s Fall / Winter 2011 collection and the second model of Chinese descent to appear in a Victoria’s Secret fashion show.
Recently, Sui has also appeared in many top movies and TV shows, including Legend Of The Naga Pearls, Pegasus, Silent Separation, and more. In her role at Elizabeth Arden, Sui will have a strong global presence while promoting the brand’s skin care franchise through multiple branding campaigns focusing on Elizabeth Arden’s strategy in the Asian market.
Like Elizabeth Arden, Sui embodies classic beauty and elegance while maintaining a strong passion for her endeavors. Her determination and natural brand alignment make her the perfect partner to take the brand to new levels and continue Ms. Arden’s legacy of empowering women everywhere.
“I’m a beauty lover at heart and have always been a fan of the Elizabeth Arden brand,” said Sui He. “The brand resembles a graceful and timeless style that I have always admired, along with high quality and beautiful products that make women feel empowered. I am proud to work with such a long-established brand and look forward to sharing its innovations and rich history with women everywhere. “
“Sui’s effortless sophistication and natural beauty make the world fall in love,” said Ava Huang, global general manager of Elizabeth Arden. “Her confidence and drive, coupled with her warmth and intelligence, fit seamlessly with Elizabeth Arden’s brand values. This makes her the perfect woman to represent the brand. She continues to uphold our founder’s legacy of empowering women and making them luxurious to deliver powerful innovations. “
As a global brand ambassador, Sui He will serve as the face of Elizabeth Arden in a number of upcoming campaigns as she connects with women around the world and encourages them to discover the brand and its timeless values.
