Häagen-Dazs renames its Iconic flavours to rejoice ladies
Four iconic Häagen-Dazs flavors have been renamed after the different successful aromas of these women in order to encourage more women to achieve their goals
You may have a hard time playing favorites with ice cream, but four popular flavors are out Häagen Dazs are crowned with a special meaning.
The brand is commemorating International Women’s Day 2021 by exclusively renaming its popular flavors vanilla, Belgian chocolate, salted caramel and strawberries and cream in the UAE to reflect the achievements of four iconic women who have not held back.
The renamed flavors are designed to ensure customers start their order with what they want and end each order with a self-affirming success taste, be it “Scale New Heights” like Raha Moharrak (vanilla); “Beat the Chances” like Yasmin Yousri (Salted Caramel); “Direct My Story” like Nayla Al Khaja (Belgian chocolate); or ‘Design My Destiny’ like Maz Hakim (strawberries and cream).
“We believe the world needs to hear from these remarkable Middle Eastern women from all walks of life who broke glass ceilings, looked beyond life-threatening diseases, climbed even the highest peak in the world and turned a passion project into one of the world’s leading fashion houses,” says Michelle Odland, Global Brand Director at Häagen-Dazs.
Meet the four x protagonists selected by the brand to celebrate “Women Who Will Not Hold Back”.
Raha Moharrak: Raha made history as the youngest Arab and the first Saudi woman to climb Mount Everest and the seven peaks. Raha is a role model that proves that anyone can achieve the impossible, even when an Arab woman touches heaven.
Yasmin Yousri: Is a three-time cancer survivor, style coach, blogger and art director. Yasmin left her 15 year entrepreneurship career to pursue her dream of fashion and inspire people through the life she created beyond cancer.
Nayla Al Khaja: The first female director / producer in the United Arab Emirates. Nayla has written and directed several regional and international award-winning films and television commercials. One of Nayla’s awards is to be among the 50 most powerful personalities in Arab cinema.
Maz Hakim: A moderator who not only interviewed some of the world’s biggest stars, but also moderated the TEDx talk about refugees and television shows in Afghanistan. She recently launched her own clothing line which is a mix of east and west made from handcrafted Afghan material and made by women in the UAE. Her collections are already being sold in international fashion houses and Maz aims to inspire and empower women all over the world with her brand.
Ali Shaikh, General Manager for Middle East and Africa, General Mills added, “The campaign is not just a tribute to women who have crossed borders to achieve these remarkable achievements, but a call to women everywhere to be inspiring Use stories as a stepping stone to pursue their own goals. “
In addition, Häagen-Dazs asked residents of the region to nominate the model women who inspire them every day by March 14th by simply sharing their stories on Instagram and Facebook and using the hashtag #DontHoldBack.
Based on nominations, the brand and the four participating role models will shortlist and select two nominations, after which Häagen-Dazs will rename two of their best-selling ice creams – “Cookies and Cream” and “Vanilla Caramel Brownie” – in their honor.
